And for any company or business to be successful, it is essential to have a presence in the virtual environment.
However, no one goes on social media to buy, but rather to stay informed and entertained.
So how do you sell on social media?
And that's where the Content Marketing strategy comes in.
If you want to understand a little more about this subject, just continue reading this article.
What is Content Marketing?
What is content marketing?
Content Marketing
Content Marketing is a strategic way of attracting customers through the creation and distribution of relevant content that can range from texts, videos, ebooks and posts.
It is not about making direct advertising, with india whatsapp data large letters and highlighting the price.
Content Marketing provides extremely relevant and valuable content to the target audience , with the aim of engaging and retaining potential customers.
The content is produced strategically with the aim of informing , teaching , answering questions , resolving pain points or overcoming objections .
Content is often the gateway to the sales funnel.
Take the example: an online store for women's accessories.
An e-commerce is great, nice layout, well put together, varied items and easy payment.
However, it receives few visitors and sales are low.
With the Content Marketing strategy , it is possible to create posts that value what the public is looking for.
For example: “learn how to use modern accessories to look younger” or “5 tips to improve your look using different accessories”.
On the other side of the screen, there are women searching for this content .
When they find and benefit from your tips, your brand becomes a reference in their lives.
Straight to Persona.
Social networks are a sea of information with millions of user profiles .
How can you ensure that your company’s message doesn’t get lost in the vastness?
Content Marketing is done with the profile of the target audience you want to attract in mind.
Posts are built according to the profile of your “ideal customer”, the persona .
The more specific the post, the more directly it speaks to your consumer and the more value is generated.
This awakens the desire to benefit from the solution that your product or service solves.
In Content Marketing , more business is generated and customers are won in an engaging way, without having to invest in aggressive advertising .
It is your company's brand that is in the consumer's mind as a synonym for the solution to their problems.
Note: Content marketing is often confused with inbound marketing (attraction marketing).
Content marketing is part of the inbound marketing strategy , let's say that inbound marketing would be the arm and content marketing the hand.
Why does Content Marketing generate results?
It's simple! Because the focus is not on sales but on content that is truly useful to your audience.
When a post is made, it teaches something important , shows a tip , talks about how to solve a problem.
This inspires trust and proximity between your brand and the public .
From there, it becomes much easier to sell . To understand this, just ask yourself: would you rather buy from a brand you trust and are close to, or from one you've never heard of?
Content Marketing creates identification between your audience and your brand.
The more your brand demonstrates that it understands the person's problem and produces content with effective solutions, the more credibility and authority your brand will have.