What channels do they use to search for information?

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Market Situation Assessment
Current trends in the industry.
Behavior of competitors: their strengths and weaknesses, advertising strategies.
Market saturation level.
SWOT analysis
This tool will help you structure your data:
S (Strengths) - strengths.
W (Weaknesses) - weaknesses.
O (Opportunities) — opportunities.
T (Threats) — threats.
The main difficulties at the analysis stage
Lack of data.
If a company doesn't conduct systematic analytics, it may japan whatsapp number data be difficult to get a complete picture. Solution: Use third-party research or customer surveys.
Difficulty in assessing competitors.
Too superficial an approach can distort the real picture. Solution: analyze their content, advertising, and customer reviews.
Marketing plan
Developing a Marketing Strategy: From Analysis to Action
Basic Elements of Marketing Strategy
Setting goals
The goals should be:
SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
Example: increase the number of leads by 20% in 6 months.
Formulation of USP (unique selling proposition)
This is what differentiates your product or service from your competitors. The USP should be clear and understandable.
Selecting promotion channels
Use the channels that are most effective for your target audience:
Social media.