What is the structure of a blog and the main elements of this strategy?

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Establishing a coherent blog structure for all the posts you will make is an essential step for SEO writing. How to create an effective blog ? This is what we are here to clarify.

Having the goal of standardizing the written content of your website will result in a better understanding of the message of the publications; if our buyer persona understands the message, they will be much more likely to follow the Call-to-Action that we leave them as a task, such as sharing on social networks or buying what we sell.

It certainly pays to take the time to think about a clear zalo database blog structure before you start writing. Read on to the end to find out why!

Importance of having the right blog structure
What is the structure of a blog that produces the best results?
Key elements that it should contain
Conclusion
Importance of having the right blog structure
Structuring a blog correctly improves readability and therefore helps readers fully understand the message we are sending them.

Therefore, if they better understand the information we provide, they are more likely to find the answer to the question they have, which will make them trust our brand, giving credibility not only to the writing, but also to the products and services we offer.

After all, a blog structure is an indispensable component for SEO, Content Marketing and Inbound Marketing .

When search engines like Google, for example, realize through so-called “user signals” that we are providing valuable answers to certain queries, we are very likely to move up in their rankings.

Better search engine rankings + higher readership = guaranteed effectiveness of your digital marketing strategy.

What is the structure of a blog that produces the best results?
Next, we'll set up the ideal blog structure to standardize content and keep it handy while writing and for future articles:

1. Make a clear and concise introduction
Each post should have a clear introduction stating what it is about.

In this case, the scope is very broad; you can use metaphors, anecdotes or talk directly about the topic that readers will see in the body of the text. It all depends on your target audience!

If the content is 1000 words long, such as this article you are reading, the ideal is that the introduction does not exceed 200 words and contains the keyword between the first and second paragraph to improve SEO positioning .

seo guide
2. Use H2, H3, H4 headings to help your reader
Subheadings are very important for the structure of a blog since they allow users to quickly scan the text and decide whether or not they want to read the content, or which parts.

Therefore, the headers must be attractive and give a preview of what they will see below it. The distribution would be like this:

H2 : of greater importance, it is a new topic compared to the previous one.
H3 : is a sub-subtitle, it attempts to clarify the same topic in an orderly and aesthetic manner.
H4 : is a third subtitle, normally used as a list to specifically discuss a topic in H3.
So far, don't move to H5 because it's not positive for SERP ranking.

3. Keep paragraphs short
There is nothing more tedious than watching a long paragraph where we have to search for lost treasure to find what we are looking for, right?

For this reason, the more concise the paragraphs are, the easier they will be to read and analyze quickly.

This is one of the main ways in which the structure of a blog differs from essay writing, for example.

We're not trying to make paragraphs as long as necessary here, it's about breaking them up into appropriate places so our readers find the post easy to digest.

4. Use compelling images
Do you remember the saying that says, “food enters through the eyes first”? Well, the structure of a blog is very similar.

So using images that relate to our points breaks up the post and helps keep the buyer persona's attention.

Likewise a nice portrait also catches someone's attention as they scroll by and gives them a reason to pause.

But be careful! Everything we use must be related to the content of the post in some way.

5. Conclusion: it never hurts
Tie things up at the end with a conclusion that summarizes the points, but not to create new topics of conversation.

Now, if you are short on words, you can tie it to the CTA and you will get a more humanized and professional call to action.

6. At the end of everything: Always a CTA!
Calls to action are essential to suggest the reader to do something that we need them to do to nourish our marketing strategy.

Make sure it is clear and direct, there can be no doubt as to what you are asking the user to do. These can vary greatly, including:

ask them to leave a comment;
link to other blog content;
request that they do a product test;
invite them to subscribe to the newsletter.
Key elements that it should contain
Now that we know what the structure of an attractive blog should be like thanks to its content, we are now going to detail what the website needs in order to improve navigability and user experience . We are going to give the final blow by knowing the key elements that it should contain:

Lots of dynamism : this is because blogs are meant to attract.
Posts are displayed in reverse order : unlike a personal diary, the chronological order of the contents is reversed.
Same structure : On the blog page, first comes a header with the menu or navigation bar and makes a great first impression, in the middle the main content, sidebars for social media profiles and the footer for privacy policies, among other information. This is a classic structure that you can use.
The main star is the content : so we must promote it in the best way.
Headlines should be attention-grabbing – don’t forget, naming a blog post is an art in itself.
Conclusion
Defining the structure of a blog can be very elusive, but that's okay, that's what it's all about.

We are faithful witnesses that the appeal of this practice comes from its diversity, therefore, standardizing our writing and online presentation style will make it all worthwhile in terms of profitability and SEO positioning on WordPress or any other platform.