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How to understand that it is time to order a website redesign: the main reasons for changes
Wait a minute. There is no need to rush. There can be many reasons for the decline in the attractiveness of a site. Let's consider the indicators (signals) when there is a need to order a site redesign and how deep and thorough it should be.
Banal "old age"
Perhaps it's just time for a change. Even if your corporate website was launched taking into account all modern trends and tendencies, it could simply lose its appeal. After all, design develops and improves, new fashion trends appear. Ordering a website redesign is just a step on the path of evolution.
It is clear that progress does not stand still. Competitors sleep and dream of how to get ahead. You need to strive to become the best in your field. Do not wait until the site becomes obsolete, but update it in a timely manner. It is believed that it is ideal to resort to redesign once every 2-3 years. Every year new web design trends appear, as well as new layout and programming options. If you have a modern site, this has a beneficial effect on the image of your company.
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An example of creating an online store for a clothing brand.
Sad statistics
There may be many reasons, of course, and they may not affect the design in any way. However, if everything else is excluded: marketing works perfectly, the product is great, the market is satisfied - it is worth thinking about the appearance of the brand. And the first thing to take care of is its "face", what customers see when they contact you via the Internet - the website. It is quite possible that minor changes will be enough, and there is simply no point in a radical change of image.