If we put what are primary, secondary and tertiary consumers in any internet search engine, surely you will not be surprised to find a large number of results that are in the biological area, and are related to animals.
However, here we are talking about marketing and it is a question that fits perfectly with the clients that a company or small business may have. And the thing is, consumers are those people who will buy or consume the product offered .
That is why it is necessary to identify the types of clients according to their importance and to be able to correctly guide the products offered. In digital marketing there are three main types of clients or consumers, according to importance, known as: Primary, secondary and tertiary.
Ecdysis
Types of clients
Primary Clients
When we refer to primary customers in marketing, we are talking switzerland phone number list those people who like the product or service offered and buy it directly from the company.
This type of consumer is identifiable by companies in most cases and may or may not be consumers of the product, because they are generally consumers who are responsible for making what the company offers even more known.
Secondary clients
This type of consumer can also be a natural person or even a legal entity, however, unlike the primary customer, they do not purchase the products or services directly from the company that distributes them. You may then ask yourself: How do they acquire the product or service? Simple, they buy it from the primary consumer who is already recognized or from the same secondary customer.
Tertiary clients
They are nothing more than the net consumers of the product. They are those people who buy to use the product, they can also be primary or secondary customers. Unlike the other two definitions, these cannot be directly identified, companies would have to use special marketing actions, either direct or promotional, to identify their consumers.
In the life of any marketing professional, the dream is to position the brand and develop different strategies so that the company occupies a privileged position in the market, something that is increasingly difficult to achieve because the consumer is more demanding today.
Primary, secondary and tertiary consumers?
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