Effective offline and online methods of target audience analysis

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So, you have identified a separate market segment of the target audience. Next, you study it and create an image of a potential client. Here you can use several methods of analyzing the target audience - both online and offline.

Offline methods of target audience analysis are:

An oral survey or written questionnaire of a bolivia mobile phone numbers database selected segment of buyers.

Personal interview in focus groups.

Telephone surveys or sending questionnaires by e-mail.

Analysis of the target audience using the “desk method”, which involves studying existing data on the target audience.

Observing consumers at points of sale is the “secret shopper” method.

A few words should be said separately about Sherrington's "5W" method. In this case, we are talking about 5 questions that in English begin with the letter "w". The answers to these questions will give you information that will become the basis for forming a minimal portrait of the buyer: what (type of product), who (type of consumer), why (motivation for purchase), when (time of purchase), where (place where the product is sold).

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Online methods:

On the Internet, target audience analysis can be performed, for example, by studying customer profiles (using open data) or by analyzing resource traffic.

Another universal and effective offline method worth mentioning is “targeting”. The basis of the method is the processing of search queries. That is, thanks to this method, you will find out what products or services a person is looking for on the Internet, what sites he spends time on, what online purchases he makes.

Effective offline and online methods of target audience analysis

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At the same time, the meaning of the term "targeting" is broader than just analyzing the target audience. It also implies displaying advertisements to the specific customer segment that interests you.

Targeting can be:

Thematic.

Temporary.

On the selection of advertising platforms.

By socio-demographic characteristics.

According to the psychophysiological type of the buyer.

By geographic location.

If you define your customers and conduct target audience analysis using the above methods, you will form consumer demand. Our needs for food, clothing, household items and even people as life partners are determined by advertising. If you use the influence technique correctly, you will be able to literally impose your product on a certain customer segment, which is the target audience. But for this, it is important to know what your audience needs.