The brand has invested millions in a state-of-the-art facility that offers hotel-level service and care. It was important to them that their residents maintain a sense of independence and dignity while receiving the best care in the city.
When you hear about this, you probably don't korea telegram associate it with affordable or cheap services, right?
But here's the thing: After gathering data from government sources,ffers rooms that are 50% larger and 33% cheaper on average than other properties in their city.
Identifying this value proposition opens up a lot of opportunities for SEO, especially since price is an important topic for my client's customers.
Data collected
The data collected allowed us to consider a content strategy related to price that we had previously ignored.
They opened up the following possibilities:
Answer frequently asked questions about prices.
Overcome price concerns before potential customers book a room.
Change people's perceptions that a service may be out of their budget.
Position the brand based on the unique value they offer.
Increase the number of rooms booked, because price considerations are no longer an obstacle.