Throughout this guide, we're going to explain what organic traffic is, compare it to some other types of traffic, and discuss why it's so important. After we've laid all that out as groundwork, let's get into some ways you can increase organic traffic to your site.
What is organic traffic?
SpaceX Organic Results](organic-traffic.png) (SpaceX Organic Results)
If you enter a query into a search engine like Google, you will see a search saudi arabia rich man contact number whatsapp number engine results page (SERP) containing the most relevant sites for the search you performed. If you click on one of these results, you will be receiving organic traffic. This is easily the most common form of traffic on search engines since it is what they were designed to do.
Compare this to other forms of traffic like paid traffic where you pay to have ads placed for your site. These ads are usually near the top of search results or somewhere eye-catching where people will be more likely to click on them and be taken to your business.

Organic traffic vs. paid traffic
Organic vs Paid](paid-vs-organic.png) (SERP Checker - Paid vs Organic)
Obviously, when you take out an ad on a search engine to get paid traffic, you are paying for that ad space. On the other hand, if you work on developing and maintaining your organic search results, you will only need to make an initial investment in your SEO and your traffic from then on will be essentially free.
The most common way successful businesses get better organic search results is by working on their SEO, either in-house or with companies specializing in the sector. Most choose the latter option because SEO is an ever-changing landscape that requires at least some level of experience and intuition.
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The all-in-one platform for effective SEO
Behind every successful business is a solid SEO campaign. But with countless optimization tools and techniques out there to choose from, it can be difficult to know where to start. Well, fear no more, because I have just what you need. Introducing the all-in-one Ranktracker platform for effective SEO.