Email Marketing Metrics: Revealing Data

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According to the data provided by the report, there are seven times when there is a higher rate of email campaign opening by subscribers: 3 pm (29.8%), 11 am (29.7%), 8 pm (29%), 10 pm (28.6%), 2 pm (27.9%), 10 am (27.5%), 5 pm (25.8%). It is also worth noting that the days with the highest number of openings are Tuesdays and Thursdays.

These metrics in Email Marketing: Using the Technique Guarantees Greater Reach suggest sending during business hours and days , times when Subscribers are using their electronic devices and are more likely to open your Emails.

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Likewise, the highest averages of Openings by Industry are vietnam whatsapp resource led by the Public Sector (34.4%), Sports and Leisure (25.75%), Food and Restaurants (25.7%), Properties and Real Estate (25.6%), NGOs (25.12%), B2B -Sales- (25.04%), Music and Art (24.77%) and Online Services (24.68%).

As for the viralization of pieces on Social Media, the use of buttons from different social networks in Email Campaigns represents an average increase of 30% in the Click Rate (CTR).

In summary, for those who want to know more about this Report and measure the effectiveness of their shipments, they will find data on:

Average Email Opens : Per hour, per day, per country, per industry, per email clients and devices.
Keywords in the Subject : Tag cloud with the words in the Subject that help maximize Open rates.
Conversions by Industry: Sectors that obtain the best conversion rates and lowest clicks.
Bounces : Bounce rates for each industry to study the Lists, clean them up and improve these values.
Removals : Industries with the highest and lowest average removals.
Viralization : Results of the integration of Email Marketing and Social Media and inclusion of social buttons.
It is vitally important for companies to keep abreast of the changes that arise in their industry and in communication strategies (whether in regards to email marketing or other fields of interest ).