The crucial role of data in SEO: learn how to use it to make the right decisions and position your website

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Web traffic and exposure are the main benefits of search engine optimization . But like any other type of data, data in SEO can also support decisions and answer questions about marketing and business.

Understanding the different types of data in SEO is the first step to using lawyer database this information strategically.

There are many benefits that online marketing teams can gain by analyzing this data meticulously.

Join us to learn more about the following points:

What is data in SEO?
Types of data in SEO
What value does SEO data have for companies?
How to collect data in SEO?
Conclusion: Data in SEO can be very valuable
What is data in SEO?
Data in SEO is information elements related to web traffic , impressions, backlinks, keywords on a web page and other topics directly related to search engine optimization.

You can get these numbers and results from simple task analysis. So, what makes them SEO data is the type of information.

The number of clicks you receive from a link pointing to your website, for example, is SEO data. The same can be said about the amount of organic traffic you receive to a page on your blog .

SEO data helps you understand how well the optimization strategies you apply to your websites and content are performing.

However, the main point that marketers don't always explore is how to use SEO data beyond that strategy itself.

Let's think about a very common example: you have a content that ranks well for its keywords, you get a lot of traffic to that page, but you don't generate conversions .

In this example, you can access two different SEO data (traffic volume and organic conversions) and then understand a marketing problem: conversions are probably not happening because, despite being SEO optimized, the content does not provide value .

We can understand from the example that SEO data solves much more than just positioning and traffic problems. This information can be the basis for many other essential decisions in marketing strategies.

Types of data in SEO
A better understanding of SEO data gives you insight into the category of the information.

Additionally, you will also begin to realize how this data set can be relevant, not only for SEO, but also for digital marketing strategy in general.

1. Organic traffic
Organic traffic is the volume of hits your website gets naturally through a search that a user performs on Google, Bing, and other search engines .

Of course, there is no PPC ad in these cases. Clicks are the result of continuous and efficient SEO work.

Organic traffic happens when you perform site optimization, on-page SEO , and master and apply SEO basics while tracking results.

2. Organic prints
Organic impressions mean the number of times your content has appeared to users.

Sometimes you may rank for a keyword, but you remain on the fourth or fifth page of Google SERPs , which does not display your content on the user's screen at the top of their results.

In organic impressions, the user literally sees your content in the results, which is possible without any paid strategy.

3. Organic positioning
Organic rankings refer to the number of times Google has ranked your content for a specific keyword organically.

Google SERPs display results in two parts: paid ads at the top and then organic rankings.

If your content is valuable, if there is good SEO work done, and if you have chosen the keyword correctly, then your content is likely to get good organic rankings.

4. Backlinks
The more quality backlinks your website has from different domains, the better its chances of ranking on Google. That's why the number of backlinks is an important statistic in SEO.

Backlinks are one of the main parameters that Google considers when ranking pages in the SERPs.

Of course, these backlinks are much more valuable when they come from pages with related content and especially from pages with good domain authority .


5. Keyword search volume
This is the number of times users search for a particular keyword in a one-month period.

This SEO data can help you understand the level of interest users have in a particular topic or product.

Additionally, you can check variations between months, cities, countries and other factors.

This category of data certainly allows you to understand more about your audience's behavior and interests.

6. Referring domains
These are the sites where you get your backlinks from.

It's quite common to have more backlinks than referring domains. After all, you can have more than one backlink from the same website.

Therefore, only the number of websites from which the backlink is made is counted, regardless of the number of links they have to your domain.

It is important to note that it is good to have many referring domains, but it is also crucial that these websites have a good domain authority.

7. Page Speed
Page Speed ​​is the loading time of a web page.

That is, it is the period in which all the content appears on the screen of the users who access it.

This data in SEO has great value not only in terms of positioning but also in user experience .

If the page is slow, users, prospects and consumers will lose interest.

No matter how big your company is, how good your products are, or how low your prices are, slow page speeds affect user experience and often drive people away.

What value does SEO data have for companies?
You can gain a wealth of insight and solid information from your company’s SEO data.

This data tells you more about your audience, the engagement potential of your content, and how to improve your marketing and SEO strategies.

To achieve these advantages, you will need to have an analytical view of these results.

Below, we'll show you how SEO data can be valuable and how to use it for your business.

Branding
Branding is essential for your company to stabilize your brand and make it a priority among consumers' options.

With the digital environment bringing dynamism to the market, consumers dictate many trends based on their preferences.

Therefore, knowing how to use this will help you in branding your business.

SEO data allows you to understand what topics and products people are interested in , and from this, you can better invest in these options.

The browsing activities of your target audience and how traffic and access to your website is generated is essential to serve as a basis for your strategy.

Your branding efforts will be able to better reach these people and generate engagement .

Finding the best keywords