Sell additional, related services
Posted: Wed Jan 22, 2025 10:55 am
If your masters and administrators try to sell each client an additional, related service (or product) and do it correctly (trainings are held to teach such skills), then in 50-65% of cases they succeed. Accordingly, the average check increases. You, as the owner of the establishment, only need to properly motivate the staff for additional sales and increase the average check of the beauty salon by developing an appropriate system.
The tool works similarly to kits, but the russia mobile phone numbers database kits are formed in advance and can act as an advertising object, and additional sales are conducted on the spot, depending on the situation. Thus, when extending eyelashes, the client is unlikely to refuse eyebrow correction or coloring.
Recommended articles on this topic:
How to make a business successful
Developing a Marketing Plan: Learning from Mistakes
Increasing Sales: Marketing Moves, Psychology and Real Tools
If a woman gets a manicure, she most likely does not mind having designs on her nails and a strengthening coating. At first glance, this method of increasing the average salon bill is simple. However, the staff often does not use it. There is a good way to check whether the masters are trying to sell additional and related services - a secret shopper.
Organize contests, raffles and lotteries
Competitions can be related to the largest check, the volume of monthly or annual purchases, customers who made a purchase from you for 10 thousand rubles, for example, and more. Let your prize be unique and truly valuable. You can ask consumers to repost on social networks, take part in voting, come to the event. If the competition is interesting and original, then your regular customers will certainly tell their friends about you (personally or through a repost), accordingly, increase the loyalty of your other visitors and the number of mentions of your salon on the Internet.
11 More Ways to Increase the Average Beauty Salon Bill
Price increase .
This method of increasing the average salon bill is the simplest and most effective. But not all beauty business owners are in a hurry to apply it in practice, as they are very modest and indecisive. Often people feel uncomfortable when there is a need to increase prices for their services.
Price and non-price factors
Source: shutterstock.com
The main reason is that they believe that no one will buy a product or service at a high price. But remember that you are not selling a product, but a value. Now try to say how much time, comfort, good mood, knowledge are worth. This is priceless, and there is no arguing with that. Increasing the price in no way reduces the importance of your services and products for salon visitors.
As an experiment, you can create a separate landing page where your services will cost more and see what happens. It is possible that the conversion will decrease, but the overall profit will increase. You should also warn about the price increase after some time, so that on the set day you can fulfill the promise. This is a pretty powerful sales incentive, since buyers will try to buy the product at the previous prices.
Increasing the number of clients .
The tool works similarly to kits, but the russia mobile phone numbers database kits are formed in advance and can act as an advertising object, and additional sales are conducted on the spot, depending on the situation. Thus, when extending eyelashes, the client is unlikely to refuse eyebrow correction or coloring.
Recommended articles on this topic:
How to make a business successful
Developing a Marketing Plan: Learning from Mistakes
Increasing Sales: Marketing Moves, Psychology and Real Tools
If a woman gets a manicure, she most likely does not mind having designs on her nails and a strengthening coating. At first glance, this method of increasing the average salon bill is simple. However, the staff often does not use it. There is a good way to check whether the masters are trying to sell additional and related services - a secret shopper.
Organize contests, raffles and lotteries
Competitions can be related to the largest check, the volume of monthly or annual purchases, customers who made a purchase from you for 10 thousand rubles, for example, and more. Let your prize be unique and truly valuable. You can ask consumers to repost on social networks, take part in voting, come to the event. If the competition is interesting and original, then your regular customers will certainly tell their friends about you (personally or through a repost), accordingly, increase the loyalty of your other visitors and the number of mentions of your salon on the Internet.
11 More Ways to Increase the Average Beauty Salon Bill
Price increase .
This method of increasing the average salon bill is the simplest and most effective. But not all beauty business owners are in a hurry to apply it in practice, as they are very modest and indecisive. Often people feel uncomfortable when there is a need to increase prices for their services.
Price and non-price factors
Source: shutterstock.com
The main reason is that they believe that no one will buy a product or service at a high price. But remember that you are not selling a product, but a value. Now try to say how much time, comfort, good mood, knowledge are worth. This is priceless, and there is no arguing with that. Increasing the price in no way reduces the importance of your services and products for salon visitors.
As an experiment, you can create a separate landing page where your services will cost more and see what happens. It is possible that the conversion will decrease, but the overall profit will increase. You should also warn about the price increase after some time, so that on the set day you can fulfill the promise. This is a pretty powerful sales incentive, since buyers will try to buy the product at the previous prices.
Increasing the number of clients .