How did this concept come about?

[bitheerani319]

The VUCA world is not a new term, it has been around for at least 30 years, originating at the end of the Cold War, in the 1990s. It was a way that the American army found to translate the scenario of the time. They believed they would win the war, but they realized that there was no way to predict what might happen.

The Cold War was a period of uncertainty, with an arms race between the United turkey phone number list and the former Soviet Union. In addition to several countries receiving strong influence from these two great powers in their economic choices, there was also great fear that there would be a Third World War — with the possibility that, this time, they would use nuclear weapons.

What is the relationship between the VUCA world and the current context?
The coronavirus pandemic and its consequences have shown, more than ever, how we cannot predict what will happen. Suddenly, the virus spread across several countries, prevented people from leaving their homes and, in addition to causing hundreds of deaths, also stopped the economy. It brought a strong financial imbalance that may last for a long time.

If we were to ask how companies are being affected by the crisis , we would come to the conclusion that knowing how to deal with uncertainty, complexity, volatility and ambiguity is what is helping many survive. This is related to the concept of the VUCA world.

We are living in a time when it is impossible to be sure of anything, and this has forced us to look for solutions. Many businesses have found an opportunity to survive by investing in digital technology. Furthermore, these businesses are paying attention to the market trends of this period, taking advantage of opportunities to continue operating.