Product description template
Posted: Wed Jan 22, 2025 10:14 am
Make a description template and describe the product in detail
In order for a product from an online store to be easily found by search engines using keywords, its card should contain as much information as possible. At the same time, a huge "brick" of text with many details is a bad solution: the content should be structured so that all products are designed according to a single scheme. This will simplify the search for the product for the user and the replenishment of the product base - for the store administrator.
In addition, the product information should be useful to the reader. To achieve this, follow these three steps:
Evaluate the text on the product card from the exit mobile phone numbers database customer's point of view: does it answer all of his questions?
Compare the design of cards on your resource and on competitors' sites: perhaps it's time to get some fresh ideas and working techniques?
Use the product information provided to you by the supplier.
Read also!
"Preparation and stages of sales + typical mistakes"
Read more
Having collected all the information about a particular product, select for the catalog only those that are interesting and important to the potential buyer. What information will motivate him to buy?
So, for a shoe store, this is the exact size of all pairs, but for standard products of a single size (sunglasses, watches, etc.), this parameter is not needed. Jeans have several dimensions: waist circumference, inseam length, and the size itself. If you sell TVs, indicate the resolution and diagonal of each product in your online catalog.
4 Signs of an Effective Product Catalog
There are several compelling reasons why you simply must oversee the creation of a product catalog and devote sufficient time to its development.
The catalog helps the client quickly find the desired product.
The more logically and rationally the catalog is made, the more convenient it is for the buyer. This is especially relevant for stores offering thousands and tens of thousands of product names. All products must be correctly distributed into groups and subgroups. For example, the subsections "Dresses", "Tops", "Skirts" are assigned to the section "Women's clothing".
Describe similar products using a single template: this will speed up comparisons between them and the search for the required information.
In order for a product from an online store to be easily found by search engines using keywords, its card should contain as much information as possible. At the same time, a huge "brick" of text with many details is a bad solution: the content should be structured so that all products are designed according to a single scheme. This will simplify the search for the product for the user and the replenishment of the product base - for the store administrator.
In addition, the product information should be useful to the reader. To achieve this, follow these three steps:
Evaluate the text on the product card from the exit mobile phone numbers database customer's point of view: does it answer all of his questions?
Compare the design of cards on your resource and on competitors' sites: perhaps it's time to get some fresh ideas and working techniques?
Use the product information provided to you by the supplier.
Read also!
"Preparation and stages of sales + typical mistakes"
Read more
Having collected all the information about a particular product, select for the catalog only those that are interesting and important to the potential buyer. What information will motivate him to buy?
So, for a shoe store, this is the exact size of all pairs, but for standard products of a single size (sunglasses, watches, etc.), this parameter is not needed. Jeans have several dimensions: waist circumference, inseam length, and the size itself. If you sell TVs, indicate the resolution and diagonal of each product in your online catalog.
4 Signs of an Effective Product Catalog
There are several compelling reasons why you simply must oversee the creation of a product catalog and devote sufficient time to its development.
The catalog helps the client quickly find the desired product.
The more logically and rationally the catalog is made, the more convenient it is for the buyer. This is especially relevant for stores offering thousands and tens of thousands of product names. All products must be correctly distributed into groups and subgroups. For example, the subsections "Dresses", "Tops", "Skirts" are assigned to the section "Women's clothing".
Describe similar products using a single template: this will speed up comparisons between them and the search for the required information.