TOP 5 books on how to create a habit product

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Nir Eyal "Hooked: How to Create Habit-Forming Products"

Hooked, a book co-written by Nir Eyal and Ryan Hoover, was published in 2014. It is a book for marketers and entrepreneurs, as well as anyone who wants to understand why some products form habits and some do not.

Having developed a unique four-stage hook anhui mobile phone numbers database model, the authors clearly explain to the widest range of readers how, without large financial investments in broad advertising campaigns, using only knowledge of human needs, one can create a habit-forming product.

Tony Hsieh "Delivering Happiness: From Zero to a Billion"

Tony Hsieh "Delivering Happiness: From Zero to a Billion"

The story of the creation of Zappos from the horse's mouth! How did Tony Hsieh manage to quickly turn his small project selling shoes online into a super-profitable business with a billion-dollar turnover, which was acquired by the largest Internet service Amazon for 1.2 billion dollars? The successful sale of another company, sold to Microsoft for 265 million dollars! All this and much more - in the fascinating book of a successful entrepreneur.

You will find specific examples and advice, learn how to work with clients and suppliers, understand how important it is to develop a corporate spirit and form a team of like-minded people.

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The author's easy-to-read style, brilliant humor, and entrepreneurial genius make this book a must-read for anyone who wants to achieve something special in business.

The book took first place in all conceivable ratings, went through dozens of reprints, and is ranked eighth on Amazon.com's bestseller list (first in the "Business and Investments" section).

Carmine Gallo "iPresentation: Lessons in Persuasion from Apple's Steve Jobs"

Lessons in public speaking from the most charismatic entrepreneur of our time, one of the founders, chairman of the board of directors and CEO of Apple Corporation - billionaire Steve Jobs!

Carmine Gallo, a communication skills development coach, studied and summarized the experience of the great communicator Steve Jobs, whose speeches resembled a theatrical performance and gathered full halls of spectators who had specially come from thousands of kilometers.

The author of the book shows in detail how the most boring presentation with monotonous clicking of slides can become a one-man show, during which the performer influences the audience, subconsciously forming the needs and habits of his future clients.

The book is primarily aimed at entrepreneurs who need to convince consumers of the value of their services, but it will also be useful to anyone interested in public speaking, such as teachers and other public figures.