10 marketing books you should read (no matter what)

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That is why if you want to become a true expert in this area, you must keep in mind that you can never stop learning.

There are different ways to expand your knowledge in marketing: you can take courses , listen to podcasts, watch TED talks, and you can also read books on the subject.

And it is precisely on this last point that we are going to focus in this post.

Reading can provide you with knowledge of all kinds: traditional marketing, digital marketing, public relations, communication, branding , etc.

We must warn you, however, that reading marketing books can be addictive, since once you start to absorb knowledge through reading, you understand that —as the song “Higher Grounds” by UB40 says— “the more I learn, the less I know.”

And this leads you to devour one book after another.

However, there is a small “problem”, and that is the large number of marketing books that exist.

We say this in quotation marks because finland whatsapp lead rather than a problem, it is an opportunity for constant learning.

However, we know that not knowing which book to choose can be overwhelming.

That is why in today's post we have prepared a list that includes the ten best marketing books that exist .

We are sure that each of these books will give you a cross-sectional view of how the different areas of marketing work.

So if you are one of those restless people who never tires of learning, we recommend that you continue reading the post .

Here we go!

1. This is marketing (Seth Godin)
In this book, Seth Godin will help you understand what marketing really is , since many people think of advertising or manipulation as soon as they hear this word. But that is not what marketing is all about.

The main objective of marketing is to solve people's problems. That is, to identify what worries them and, based on this, to offer them products or services that solve this problem.

The main objective of marketing is to solve people's problems. That is, to identify what worries them and, based on this, to offer them products or services that solve this problem.

Therefore, true marketing comes from empathy, as it seeks to identify the concerns of your target audience in order to encourage them to buy something that will improve their lives.

This book will give you the right knowledge to learn how to help your potential customers through marketing. It will give you the tools to be able to identify who makes up your audience and who doesn't, and to create deep bonds with your target audience.

This way, you will get them to buy what you offer, and they will also feel satisfied and proud of having done so.

After reading this marketing book, the following phrase will be etched in your mind: “Don’t use marketing to solve your company’s problems: use it to solve your customers’ problems.”

Cover of This is Marketing by Seth Godin

>> SEE THIS IS MARKETING ON AMAZON

2. Creativity, Inc. (Edwin Catmull)
This book will help you understand what creativity is and how to maximize it so that original ideas are possible.

Edwin Catmull (former president of Pixar Animation and Walt Disney Animation Studios) will teach you how a company can generate a creative environment, that is, how it can create a creative culture.

To do so, you will be immersed in the world of Pixar Animation: in its meetings, in the project closing evaluations and in the Braintrust sessions where some of the most successful films in the history of cinema were born, such as “The Incredibles”, “Finding Nemo”, “Coco” or “Monsters University”.

Cover of Creativity Inc. by Ed Catmull

>> SEE CREATIVITY SA ON AMAZON

3. Influence (Robert B. Cialdini)
If you read this book you will discover that, although many persuasion techniques can be used , most of them fit into 6 psychological principles that influence the tendency that we humans have to accede to a request from an interlocutor. These principles are:

1. Sympathy

2. Social proof

3. Reciprocity

4. Scarcity

5. Consistency and commitment

6. Authority

Each of these principles is analyzed according to its ability to create an automatic impulse in people, such as agreeing to a request, filling out a form, or clicking the buy button without thinking.

To write this book, a classic of marketing and sales, Cialdini devoted more than 30 years to researching social psychology, persuasion, negotiation and obedience.

Cialdini went undercover at fundraising organizations, used car dealerships and telemarketing firms to critically analyze how customers were persuaded.