Now we're going to get to the tricky part of the matter, because at this point I'm going to give you a small table made in Excel so you can see different data and put them in line.
What you will see in the table
In the table you will have several fields, I will explain them briefly:
Catchment
The first column (for acquisition) may indian email database have an estimated CPC if the traffic has a cost, as in the case of Adwords or Facebook Ads, or if it is hours as in the case of SEO.
In the SEO section there is more than one column to be able to explain it to you well.
Conversion to sale
Represents the percentage of sales expected according to the channel.
Here I will give you the standard for a project.
Visits/sales
It means how many visits you need from that channel to make a sale.
Margin x Ticket = €
Multiplying the margin of your product by the average ticket of the people who buy from you will give you the gross profit (before taxes and expenses). Depending on the market segment, both the margin and the ticket vary greatly.
Total
This would be the gross profit (or loss), before taxes.And now, enjoy:
SEO profitability data
To show you that SEO is 100% cumulative, I'm going to show you what the normal evolution looks like month by month over a 6-month period:
How to manage a project - SEO Table
As you can see, the first two months you would be losing money and, starting from the third, you would start earning something in the month, obtaining a moderately important profit in the sixth month.