It is the product of long and painstaking

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Micro markup has been used by programmers for a long time. It all started with the appearance of some dictionaries, then others were used instead. If a developer has to change one dictionary to another, it takes a huge amount of time, and this method is also very expensive for the customer.

However, this is necessary not because developers want to "rip off" more money from the customer, but because search engines adhere to general trends in improving dictionaries and issue recommendations for working on their platform. The trend changes, search engines update their rules, and developers can only adapt and adapt sites to them.

This topic is often discussed on our DevEducation blog , and it is very interesting to hear the opinions of experts.

What is microdata?

What are the benefits of micro-markup?
The first thing worth mentioning when talking about the advantages of micro-markup of a site is a significant improvement in the appearance of the site pages - snippets become more expressive, informative and useful for visitors. By the way, a snippet is a small information block in which the consumer is given the maximum amount of information based on the request he entered into the browser.

Links also change for the better, forming into more digestible and interesting options. They are pleasant and interesting to click on. For example, images, pages, etc. are pulled up. Any services that have a built-in robot for reading micro-markup are displayed much better and even indexed in the system.

What is microdata?
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Types of micro-markup
Semantic micro-markup did not appear overnight work uae email list of many programmers. As a result, today there are many dictionaries used for different purposes:

Schema.org;
Open Graph;
Microformats;
FOAF;
Dublin Core;
Data vocabulary.
One of the most relevant today is Open Graph. All social networks use this dictionary directly for work. To make the task easier for the built-in robot, this type of micro-markup is developed taking into account the recommendations and features of this dictionary.

Schema.org is considered somewhat less popular. It significantly improves the quality of search, allowing you to create high-quality meta tags, recommended by the world's largest giants, such as Google, Microsoft, Yandex, etc.