"How to increase the flow of customers by choosing the right method"

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Down-sell is relevant when the client intends to buy a product, but his budget is limited. The seller can recommend a product that meets the requirements, but is cheaper and of lower value. The task of Down-sell is to retain the buyer and satisfy his needs. For example, a young man wants to buy flowers, but does not have enough money for a quality bouquet. Recommend him a Dutch rose in a pot. The main thing is to offer products or services with a high margin.

What is margin? Simply put, it is an analogue conduit cn mobile phone numbers database of profit, i.e. it is the difference between the cost price of a product and its selling price. The revenue received from the sale is the margin. The higher the margin for a product, the higher the margin it has.

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Related offer
This rule is somewhat similar to the previous one. Every retail outlet has products that can further increase sales. But they are usually not offered to customers who choose the main product. These are the so-called "small" products, which are often located near the cash register or on small stands throughout the sales area.

For example, a clothing store has the following related products:

scarves;

hairpins;

umbrellas;

bijouterie;

covers;

wallets.

It works simply. Let's say a woman buys a dress. At the checkout, she is offered the corresponding jewelry, explaining that when she buys, the total amount will reach the required minimum, and this will allow her to open a discount card. Many clients will like the offer. The related product may be needed, and the discount card will allow her to save on purchases in the future. As we can see, the person subconsciously considers this advice beneficial and agrees.

As a result, despite the fact that the entrepreneur receives a small profit from one sale, at the end of the month the increase in retail sales becomes obvious.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.

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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website

40 Services for Working with Blog Content
We have collected the best services for working with content

How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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Smart merchandising
Another popular option for increasing sales is the use of merchandising, that is, the use of a set of activities carried out in the sales area and aimed at promoting a particular product, brand, type or packaging.

Brand Tiffany&Co

Source: unsplash.com

What does a merchandiser do?