10 Best Practices for Web Push Notifications

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One of the most popular types of content you’ll see when it comes to various marketing strategies has to do with best practices. Best practices for social media, email marketing, PPC ads, and the list goes on.

It makes sense! Knowing the major do’s and don’ts when it comes to any type of marketing is incredibly important. This foundational type of knowledge helps when it comes to crafting your specific content strategy. While each brand will have a unique strategy, there is plenty of information that applies to everyone.

The same goes for web push. Your specific brand and marketing goals will help determine your specific web push strategy, but there are plenty of things that everyone needs to keep in mind. These 10 best practices for web push notifications apply to you no matter what type of brand you are. From ecommerce companies, to SaaS tools, blogs, membership sites, and more, here is what you need to keep in mind when crafting your web push notification strategy.

1. Customize your opt-in prompt
Custom Opt-In Prompt
Let’s start from the beginning! Before you can send anyone a web push notification, they have to opt in. While you can use the standard opt-in prompt, we recommend customizing your prompt to give your potential subscribers an idea of what to expect from your web push notifications.

This is your chance to show the value of your notifications so that your subscribers denmark telemarketing data are more likely to allow your notifications. Will you announce sales, alert of new messages, or deliver breaking news? Clue people in so that they are better informed when deciding whether or not to opt in.

You can learn more about custom opt-in prompts here.

2. Use custom segments
Custom Segment
Once you’ve crafted your first web push campaign, the next step is to select your audience! While you can send a notification to your entire audience, that is rarely your best option. Instead, you should make use of custom segments in order to target more specific groups of people.

Your web push platform tracks a lot of relevant information that you can use to segment your audience. Segment according to device type, geographic location, amount of money spent, pages visited, time since last visit, and a lot more. You can read up on all of your segmentation options here.

While your entire audience shares an interest in your brand or website, they are still a unique mixture of people. Segmenting your audience allows you to craft more personalized campaigns that are more likely to resonate and result in a click back to your website. Personalization is not a passing trend in digital marketing, it is here to stay. Make sure you make use of it with your web push campaigns!

3. Create notifications based on browser/device type
Notification Browsers
Ensuring that your message looks presentable is just as important as what your message actually says. If you aren’t careful, your headline or body content may get cut off as a result of the browser or device your subscriber is using. Thankfully, this isn’t something that is out of your control.

Instead, segment your audience based on their browser or device type. Slight tweaks to your message can ensure it looks good across all screens and browsers. We also recommend placing the most crucial part of your message towards the beginning of your title or body content to ensure it doesn’t get cut off. You can also send test notifications in order to make sure it looks exactly how you want it to.