10 Ways to Use Push Notifications to Connect With Your Audience
Posted: Wed Jan 22, 2025 9:37 am
How much time do you spend thinking about the purpose of your marketing initiatives? Of course, your overall goal is always to drive sales, but as we all know, overly salesy marketing tactics really don’t work anymore. So what does work?
People today expect a lot more from brands, and it is up to you to deliver if you want to achieve your ultimate business goal. In particular, people today want to feel a connection to the brands they shop with. A recent study found that 64% of people want brands to connect with them. That was only second to wanting brands to be positive contributors to society!
Thankfully, brands today have a lot of options when it comes to connecting with their audience, and one such way is via web push notification. There are so many campaign possibilities that give you so many opportunities to connect and engage your audience.
Looking for some examples? You are in luck. Here are 10 ways to use push notifications to connect with your audience.
1. Welcome them
A great way to start off your relationship with your new web push subscriber is to welcome russia telemarketing data them and thank them for opting in to your notifications. As with any relationship, making a good first impression can make all the difference. The same goes for your relationship and connection with your audience!
We recommend including some sort of welcome discount to help inspire your subscribers to convert. Even a small 5 or 10% discount can encourage a sale, and the gesture is one that your audience will remember and appreciate. Best of all- you can automate your welcome notifications!
2. Congratulate them on a completed task
If you are a SaaS company, gamification is one of the best ways to keep customer engagement high. This can also be a great strategy for B2C brands as well, especially with rewards or referral programs. Either way, make sure that your gamification is a part of your web push strategy to connect with your audience and encourage them to continue earning points or completing tasks.
Once a user does complete a task, reach a milestone, or earn a reward, make sure you alert them via web push! Congratulate them on their accomplishments and encourage them to keep going. Not only will they like the positive reinforcement (that is just basic psychology), it will also help keep them engaged with whatever program you have set up.
3. Share brand announcements
Keep your audience in the loop on all major brand news via web push notification. This is especially important if you frequently add new products or restock existing products at certain times. Send out restock times, product launch dates, and more! This is also great for advertising sales.
You can easily frustrate your audience by accident if you do not do a good job keeping them informed on things like sale dates or restock times. Instead, schedule these campaigns to ensure you are sharing all important information with your audience in a timely manner. You can even schedule a notification expiration date if you want!
People today expect a lot more from brands, and it is up to you to deliver if you want to achieve your ultimate business goal. In particular, people today want to feel a connection to the brands they shop with. A recent study found that 64% of people want brands to connect with them. That was only second to wanting brands to be positive contributors to society!
Thankfully, brands today have a lot of options when it comes to connecting with their audience, and one such way is via web push notification. There are so many campaign possibilities that give you so many opportunities to connect and engage your audience.
Looking for some examples? You are in luck. Here are 10 ways to use push notifications to connect with your audience.
1. Welcome them
A great way to start off your relationship with your new web push subscriber is to welcome russia telemarketing data them and thank them for opting in to your notifications. As with any relationship, making a good first impression can make all the difference. The same goes for your relationship and connection with your audience!
We recommend including some sort of welcome discount to help inspire your subscribers to convert. Even a small 5 or 10% discount can encourage a sale, and the gesture is one that your audience will remember and appreciate. Best of all- you can automate your welcome notifications!
2. Congratulate them on a completed task
If you are a SaaS company, gamification is one of the best ways to keep customer engagement high. This can also be a great strategy for B2C brands as well, especially with rewards or referral programs. Either way, make sure that your gamification is a part of your web push strategy to connect with your audience and encourage them to continue earning points or completing tasks.
Once a user does complete a task, reach a milestone, or earn a reward, make sure you alert them via web push! Congratulate them on their accomplishments and encourage them to keep going. Not only will they like the positive reinforcement (that is just basic psychology), it will also help keep them engaged with whatever program you have set up.
3. Share brand announcements
Keep your audience in the loop on all major brand news via web push notification. This is especially important if you frequently add new products or restock existing products at certain times. Send out restock times, product launch dates, and more! This is also great for advertising sales.
You can easily frustrate your audience by accident if you do not do a good job keeping them informed on things like sale dates or restock times. Instead, schedule these campaigns to ensure you are sharing all important information with your audience in a timely manner. You can even schedule a notification expiration date if you want!