According to a recent survey conducted by Adestra ( Marketer vs Machine ), the uk business email list advantages obtained through the use of marketing automation processes are the following:
Time saving: 74%
Increased customer engagement: 68%
Increased frequency of communications: 58%
Up-selling opportunities: 58%
With little effort, the company can set up its communication plan based on specific times and objectives. It starts with the basics, for example, it can be established that a thank you email is sent to every new contact who writes on a form, or that greetings are sent every year to one of our customers, or that a specific navigation of our contact through a website corresponds to a specific email communication from the company.
An Overview of Marketing Automation. Marketing automation refers to software that allows you to automate some repetitive marketing activities (Wikipedia). In particular, the best marketing automation software allows you to:
The case
Cicom Systems is a software company that was having trouble identifying newsletter subscribers and potential contacts to convert. Using a marketing automation platform, Cicom launched a campaign divided into 5 phases:
When a contact subscribed to the newsletter clicks on an article, the platform collects the contact information and records it.