There is no clear call to action
Posted: Wed Jan 22, 2025 9:27 am
Outdated contact list
Check and update your subscriber base before you start your campaign to avoid sending out emails in vain. It’s important to know that you have up-to-date information about your donors, and these people want to know your news. Different audiences require different information: some want a link to a fundraising event, while others want useful content.
Boring message
The presentation of the project the usage of facebook database should attract attention, make the audience learn more about you and try to help. For this, you need an interesting story, otherwise your messages will not even be noticed in the news feed.
There is no clear call to action
If you want money, say so. If you want people to share your post on their pages, let them know. Make it easy for your audience by giving them very clear instructions so they know how to help you.
Keep one call to action on each fundraising page. There is no point in placing a request for financial assistance in a repost and a subscription form for a newsletter next to each other. This will only scare off donors. And if they intend to help an NPO, they will choose an organization that more accurately describes its needs.
Appeal to one audience
It's good to have people willing to help, but you don't need to constantly ask them for financial support. In order for your NGO to be able to function stably, you need to find new donors, establish contact with different audiences, and learn to speak their language.
Mistakes in defining the target audience
Lack of flexibility
Difficulties in running a campaign cannot be avoided. For example, a mailing will be useless, or a service for collecting donations will fail, or the server will be turned off. It is impossible to do everything strictly according to plan, which means it is necessary to adapt to the situation and be ready for its changes. A proactive position allows you to make decisions without problems, no matter what is happening around you. Any modern organization, taught by the experience of the pandemic, must be ready for anything.
Before launching a campaign, make a plan for the month. Write down in detail your actions in the first days, in the middle of the work and at the final stage, indicate the steps on the way to the goal. Having such a basis in hand, it will be easier for you to change the plan, if necessary. Let's say that you failed to collect the planned amount with the help of fundraising in the first days. At the same time, you know what to do next and are ready for any surprises.
Technical problems
Check everything in advance to try to protect yourself from failures. However, be prepared for the fact that surprises are possible here too. You can prepare a competent strategy, think through an idea, choose a fascinating story to attract sponsors, give clear instructions, but fail to collect the required amount. In this case, there are two most likely sources of the problem: there was a failure of the fundraising service, or your landing page is not displayed correctly on mobile devices.
Lack of purpose
The fundraising page should specify the exact amount that needs to be raised to implement the project. Otherwise, potential donors are less motivated because they do not know how many people have already donated money or how much money has been raised. A counter allows the campaign to be more transparent. People are more likely to trust you and take part in the collection when they know how much money is needed and what it will be spent on.
Examples of fundraising
Check and update your subscriber base before you start your campaign to avoid sending out emails in vain. It’s important to know that you have up-to-date information about your donors, and these people want to know your news. Different audiences require different information: some want a link to a fundraising event, while others want useful content.
Boring message
The presentation of the project the usage of facebook database should attract attention, make the audience learn more about you and try to help. For this, you need an interesting story, otherwise your messages will not even be noticed in the news feed.
There is no clear call to action
If you want money, say so. If you want people to share your post on their pages, let them know. Make it easy for your audience by giving them very clear instructions so they know how to help you.
Keep one call to action on each fundraising page. There is no point in placing a request for financial assistance in a repost and a subscription form for a newsletter next to each other. This will only scare off donors. And if they intend to help an NPO, they will choose an organization that more accurately describes its needs.
Appeal to one audience
It's good to have people willing to help, but you don't need to constantly ask them for financial support. In order for your NGO to be able to function stably, you need to find new donors, establish contact with different audiences, and learn to speak their language.
Mistakes in defining the target audience
Lack of flexibility
Difficulties in running a campaign cannot be avoided. For example, a mailing will be useless, or a service for collecting donations will fail, or the server will be turned off. It is impossible to do everything strictly according to plan, which means it is necessary to adapt to the situation and be ready for its changes. A proactive position allows you to make decisions without problems, no matter what is happening around you. Any modern organization, taught by the experience of the pandemic, must be ready for anything.
Before launching a campaign, make a plan for the month. Write down in detail your actions in the first days, in the middle of the work and at the final stage, indicate the steps on the way to the goal. Having such a basis in hand, it will be easier for you to change the plan, if necessary. Let's say that you failed to collect the planned amount with the help of fundraising in the first days. At the same time, you know what to do next and are ready for any surprises.
Technical problems
Check everything in advance to try to protect yourself from failures. However, be prepared for the fact that surprises are possible here too. You can prepare a competent strategy, think through an idea, choose a fascinating story to attract sponsors, give clear instructions, but fail to collect the required amount. In this case, there are two most likely sources of the problem: there was a failure of the fundraising service, or your landing page is not displayed correctly on mobile devices.
Lack of purpose
The fundraising page should specify the exact amount that needs to be raised to implement the project. Otherwise, potential donors are less motivated because they do not know how many people have already donated money or how much money has been raised. A counter allows the campaign to be more transparent. People are more likely to trust you and take part in the collection when they know how much money is needed and what it will be spent on.
Examples of fundraising