The customer base can also be segmented by activity:

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Active consumers show interest in every offer and new product you make.

Semi-active people get acquainted with information about new products, but do not buy them.

Passive people continue to receive newsletters, but do not read them or click on links in emails.

Don't treat passive customers as dead weight! They qatar mobile phone numbers database visually increase your customer base without bringing in any income, but that's no reason to write them off. Continue interacting with this category of consumers, don't rush to part with them. Email newsletters are a great way to maintain contact with a passive customer: you periodically remind them of yourself, and one day they come to you and make a purchase.

The choice of bases for customer segmentation is largely determined by the level of competition in your market niche and how developed the consumer market is. If it has reached a high level, there will be tougher competition for each client, more complex differentiation of goods and services, and, consequently, a greater number of segments. In a new niche, everything is more primitive.

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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer

9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals

How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers

Checklist of 12 main indicators for website promotion
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40 Services for Working with Blog Content
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How to define your target audience without mistakes?
A proven guide to defining a company's target audience
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How to Segment Customers: 5 Rules
Today's buyer, spoiled by an abundance of goods and quality service, increasingly feels irritated when he is addressed with mass, faceless offers, when his interests and behavioral characteristics are ignored. To avoid this and achieve audience loyalty, customer segmentation is used in various ways.

Segmentation is a valuable tool for analyzing the behavior of potential clients both at the audience research stage (to understand what the client wants and how he acts) and when developing methods of working with the target audience. It is convenient to combine it with other analytical techniques (ranking, etc.). Segmentation is a reliable basis for economic calculations and business planning (in particular, with its help you can predict the response and build a return on investment model, ROI).

To ensure that segmentation is effective, follow a few basic principles:

Striving for practical use

Segmentation must serve certain practical purposes, for which it is necessary to divide consumers into groups. This could be, for example, developing a strategy for influencing the client asset, optimizing budgets for conducting marketing campaigns, finding an individual approach to clients taking into account their needs and behavior.

Choosing the right segments

The "correct" segment of consumers (or participants in a company's loyalty program) is one that consists of people with the same characteristics and is significantly different from all other segments.