Basic Principles of Catalog Marketing

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This type of direct marketing is a type of direct marketing that uses product catalogs. They are sold in stores or sent to customers by mail. Such catalogs have many pages, include photos of products, and prices are listed. The essence of catalog marketing is being revised, and sellers are opting for video clips, compact discs, and online catalogs. In this case, the client is expected to call the specified phone number or place an order by writing to the sender's address listed in the catalog.

Basic Principles of Catalog Marketing

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Catalogues are sent to individuals (households), trade, manufacturing, and georgia mobile phone numbers database specialized companies of various profiles. To achieve the expected result, it is necessary:

carefully form a well-developed list of addresses;

offer only high quality products;

have the necessary inventory and create a system of control over it;

to compile a high-quality catalog;

develop a system of stimulating purchases (include an attractive description in the catalog, create a toll-free hotline, reward customers for purchases, etc.);

Do not duplicate letters to the same address.

Catalog sales volumes are growing: if in the 90s companies engaged in direct sales sent out 6 billion catalogs, then in 1994 – 13 billion.

Distinctive features of telephone sales
Telemarketing (sales by telephone) is becoming more widespread. For example, in the USA, the telephone is the third most popular channel for distributing advertising information (after TV and mass media). According to the Direct Marketing Association, the number of telemarketers is at least 900 thousand people, and among them are clients from both the USA and abroad.

The turnover of telephone sales annually amounts to over $400 billion. There are over 900 24-hour call centers in the USA. This type of direct marketing is in demand both in the consumer and industrial markets, which allows the company to significantly reduce the costs of organizing sales agents' trips to customers.

Distinctive features of telephone sales

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To ensure that telemarketing produces the desired results, you need to:

have a high-quality database of clients and potential buyers, while maintaining its relevance;

select employees and conduct professional training, motivate them to achieve the company's goals;

analyze what time is best to contact organizations and private customers;

form and test the text of the appeal, the beginning and end of the conversation, work through possible objections and answer expected questions.