15 Statistics To Influence Your 2020 Marketing Strategy

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With 2020 right around the corner, now is the perfect time to reflect on what has and has not worked for you this year. Not only are we about to enter a new year, we are heading into a new decade (yeah- let that sink in for a minute). Is it time for a refresh of your marketing strategy?

Let’s make that a little more concrete. Your strategy is likely in need of a refresh- all of ours are. The marketing world changes every day, and you have to keep up in order to stay relevant and connected with your audience. It’s crucial work, but it isn’t always easy work.

To make your job a bit easier, here are some statistics that can help guide and influence your new strategy for 2020. From what’s trending with social media, to overall user behavior, content marketing trends, and more, this is what you need to know.

Here are 15 statistics to influence your 2020 marketing strategy.

Content Marketing
1. Content containing images receive 94% more views. (Source: Jeff Bullas)
Having high quality, unique visuals will make all the difference in your content marketing efforts. From blog post images, to social graphics, and more, you need to focus a lot of your attention on the visual component of your slovenia telemarketing data content. Think about using a tool like Canva to create custom images, especially for social media. For blog posts? Taking your own images is always best, but if you need to rely on some stock images, there are plenty of free resources like Unsplash to consider.

2. Only 32% of marketers think the industry is succeeding in delivering truly personalized experiences. (Source: G2)
personalization Statistics To Influence Your 2020 Marketing Strategy
Image credit(s): G2


A majority of you all think that marketers are missing the mark when it comes to personalization. This is a problem, as personalization remains one of the top trends and directions that the marketing world is going towards. Thankfully, there are tools out there that can help you get on track when it comes to personalization (check out this list for some great options). In 2020, focus on really nailing your personalization.

Shameless plug- Aimtell is also an excellent option when it comes to personalization. Send campaigns to certain segments of subscribers, or target just one individual with a triggered notification.