Top 10 Ecommerce Marketing Areas to Focus on in 2020

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You may think running an ecommerce store is easy, as the number of online buyers is increasing. Because more people are buying online, the greater the possibility of you reaching potential customers. Statistics say that by 2021, 2.14 billion people will shop online for products and services.

What can you get by combining billions of online shoppers with millions of ecommerce sites? Many opportunities from many competitors. If you don’t have a solid strategy that directs all aspects of your ecommerce business, you might end up being on the wrong side of the business.

Understanding ecommerce marketing areas should top your priority list if you have an online store. Each trend, every statistic and report needs to be analyzed and adopted to drive your business in the right direction.

To make it easier, here is a list of the top 10 ecommerce marketing areas to focus on for 2020:

1. Homepage
Did you know that 25% of first-time buyers only look at the home page to know what type of products are getting sold on your website? A correctly implemented ecommerce website homepage can increase visitor engagement and increase conversion rates.

homepage ecommerce marketing areas to focus on

Speed
Page speed measures the time it takes to load content from a URL. On the other georgia telemarketing data hand, the speed of the site indicates the overall impact of the website. Often, delays can also affect ecommerce sales for your website.

Navigation
Navigation for your ecommerce site should be designed in a manner that helps customers easily find what they are looking for, or redirect them to the relevant page.

Responsive design
Without a responsive website design, it’s possible that your users might not have a good experience. Your web design needs to respond to the environment and user behavior, for example, desktop navigation would be very different from mobile navigation. It is important for website designing to be efficient in this aspect.

User experience
It’s easy to see why good UI / UX design is needed when it comes to driving traffic and increasing website engagement. Your website needs to function based on well-studied logic, with simple and clear micro-interactions, rapid system feedback, attractive products, and have an efficient payment process, as well as other information and functionalities that may pertain to your brand and industry.

Trustworthy design
Consumers will not automatically trust your business, regardless of whether you have the best product on the market or not. To convince them to buy, you have to earn their trust with better search functions, well-placed guarantees that are applicable, verified customer reviews, and well-structured product descriptions.

2. Categories Page
The category page and the product list page are the center attractions of your ecommerce website. These pages are the crux of any website since they help you organize your content for easy usability and also serve as an index for all other pages that fall under the specified category.