10 Ways to Automate Your Web Push Notifications

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A content marketer’s job is certainly not an easy one- but you likely already knew that. As it gets harder to create meaningful content that will engage your audience throughout all phases of the buyer’s journey, it becomes more important to find ways to automate some of this process in order to save time and scale your efforts.

In particular, brands today not only have to create compelling content but also figure out how to best share that content. With email and social media platforms both largely supersaturated with content, it can feel like fighting a losing battle to connect with your audience. Thankfully, you’ve got another option that can not only connect you with your audience better than ever before but also save you time by way of automation opportunities.

What are we talking about? I’m sure you’ve guessed it. That’s right: web push notifications. With web push, not only are you giving your content a much better opportunity at being seen (no more email newsletters getting lost in subscribers’ inboxes), you can also create several types of automated campaigns that range from promoting general content, to personalized notifications that keep your customers informed about their purchases, automated drip campaigns that can help you achieve your marketing goals, and more.

These automated campaigns will save you hours each week that you can then spend on other crucial areas of your business that need your attention. If you’re unsure about what automation opportunities there are with web push, keep sri lanka telemarketing data reading to discover ten unique opportunities that you should implement immediately. And in case you were worried, these are all incredibly easy to set up. Let’s get to it.

Triggered vs. Automated Notifications
There are two main ways that you can automate your web push notifications. One way is by creating a triggered notification. This involves setting up a notification and defining a trigger. The trigger can be nearly anything you want, but a common example is cart abandonment. In this case, you would set up a triggered notification that would automatically send to anyone who abandons their cart, as they ‘activate’ the trigger with their action. We will discuss this, and other triggered notifications, in more detail below.

The second type of automated web push notification is just that, it is automated. This is often done based on time (say, once a week) but can also be combined with our powerful segmentation tools to achieve more personalized, relevant notifications that your audience will appreciate and engage with.

10 Ways to Automate Your Web Push Notifications
1. Welcome Notification


You appreciate every new subscriber that agrees to be sent your notifications. Why not show that appreciation by sending a welcome notification? Previously, this would have taken a lot of time to create a new campaign for each new subscriber. With our automation, it’s taken care of for you. Simply create the campaign once and it will trigger automatically to each new subscriber you gain. Easy, right?

We also recommend including some type of introductory information. Perhaps this is a discount code if you are an ecommerce store, or a link to a webinar or whitepaper if you are in the SaaS industry, or even a link to your blog if you are a news site. The goal? Get your subscribers to engage with your website in some way. After all, that’s the whole point of your push notifications!

If you need more help setting this up, head on over and read our welcome notification documentation.