Changes in online consumer behavior in Indonesia towards social media, starting from Facebook

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However, making innovations cannot be done carelessly. Especially those that change the customer journey. It takes a long time of research to ensure that the innovation is the change that online consumers want. Many companies fail in this regard. They innovate without looking at market demand. In fact, did you know that innovation requires a lot of money?

Okay, just innovation? Eheee. It's only innovation that seems effective. If you find bulgaria email list other factors that can help companies become drivers of changes in online consumer behavior, you're welcome to leave a trace in the comments column.

Follower
Be a good follower. Some say so. You don't have to be the first. But, be someone who is good at seeing opportunities. It's the same in business. For example, Instagram. Is Instagram the first social media? No. Does Instagram have the most complete features? In fact, the features offered by Instagram are far fewer than Facebook. But, why is Instagram much more popular in Indonesia?

Yes, before Facebook there were also Friendster, My Space, etc. However, Indonesian online consumers have just started to see changes in behavior towards how to consume digital products starting from Facebook. Still remember the excitement of buying and selling couple clothes on Facebook? The peak was where Indonesia was one of the countries with the largest active Facebook users in the world.