37% of customers trust influencers

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Show (appropriate) celebrity endorsements
According toa recently published study by Oracle, influencer marketing actively shapes the way consumers perceive brands and purchase products.

The data reveals that:

28% of people discover new products and brands through influencers.
13% of consumers turn to celebrities on social media to switzerland phone number list inform their purchasing decisions.
But while the findings clearly point to the importance of investing in influencer marketing to create social proof for e-commerce businesses, the key to achieving the greatest return on investment from the approach lies in finding the best collaborators for your brand.

You see, most (70%, to be more precise) e-commerce companiesworking with nano and micro-influencers.

So, if you want to stand out from your competition, you may need to diversify the voices making statements about your brand’s products.

This doesn’t mean eliminating content creators with smaller followings from your social media strategies. Instead, it simply signals that you should explore ways to get social proof from industry experts and legitimate celebrities (in addition to those provided by customers and nano-influencers).

See an example of an e-commerce brand that does this wellTransparent Labs.

The company works with a number of online personalities, all of whom have their own unique way of adding credibility to the brand. But one celebrity whose authority the brand relies on the most is Hafþór Börnsson.