Visual Identification System - what is it and why is it worth taking care of?

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In today's world, every small or large entrepreneur uses all possible methods to stand out on the market and elevate their business above the competition. The fundamental element of such action is creating a visual identification of your brand. What does it actually involve? The aim of designing your own visual identification system is to reach a point where the recipient, noticing a certain visual or audiovisual element, will automatically associate it with your brand. Such a properly constructed system consists of many elements, starting from the logotype , through the design of the website , to the appearance of the office where we welcome customers, but we will go through all of these elements one by one in a moment.

Why do we need such a system? First of all, to enable our current and future potential customers to recognize and remember our company. Additionally, a well-designed visual identification is always a very positively perceived aesthetic value, associated with us.

Logo
Logo

The first element of the visual communication system that comes to mind is the logo . This is of course the most important visual symbol that represents a given brand. It is used in all advertising and internal materials, so it is worth spending more time and money on its design. A properly designed logo should reflect the character of the company both in terms of the style used, as well as the colors and typography.

Most often, the full version of the logo consists of 3 elements: a signet , a logotype and a short tagline .


Typography is also a very important element of an efficient visual identification system , because the graphic style of the text used by a given company should be appropriate to the nature of the business. Imagine a situation vietnam telemarketing data in which a funeral home sends a letter of condolences using a font like “Comic sans”... Often, the problem with poorly selected brand typography is difficult to notice, because it is rarely given importance and the most popular fonts are used. Therefore, if we see that something is visually wrong, but we do not know what - it is worth considering changing the font.


The psychology of color perception is very important in interpreting the nature of our company, much more than we think, which is confirmed by the fact that new studies are constantly being created analyzing human color perception. We know, among other things, that navy blue is perceived as the color of business, professionalism and stability, yellow is associated with the sun and brings to mind joy, energy and happiness, and green is associated with nature and means harmony, development and freshness. In practice, however, each shade of e.g. green will be associated differently, it may fall more into the color of the sea, or maybe into rotten green. Therefore, when choosing the perfect color , representing our company, it is also worth spending more time on it.


Running a business almost always involves creating and sending many documents to our clients, signing contracts and many kilograms of other paperwork that needs to be done. It is worth taking advantage of this fact and providing clients with whom we conduct such correspondence with an additional chance for a positive association of our company, through properly designed company letterhead . The chance of remembering us will be much higher if the client receives documents in an eye-catching graphic design with our recognizable logo.

Website
Website

Nowadays, a properly designed website is an absolute must, because it is already perceived as a virtual equivalent of our office , and no client would like to visit an office that is neglected. The well-known saying "People buy with their eyes" also applies here, because websites that look good visually, function efficiently, are properly organized from the client's side as well as from the "backend" have a much greater chance of gaining the client's trust than outdated, unintuitive websites or even completely lacking it.