Learn 9 tips to help you increase your landing page conversion

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Websites are something we encounter every day these days and it is nothing new to us. Some of them, in our opinion, look better - others worse, some are better organized, while others are not at all. So we divide websites in various ways: visual, thematic or organizational, but beyond these divisions there is also a structural and functional division. This means that some pages are designed in such a way that they provide all the information about the company, its services, the team that creates it, etc., while other pages have been created in such a way that they fulfill one specific function . We call these pages a landing page , which loosely translates to a landing page, a landing page.

Contents
Layout and proven solutions
Content and target group
A/B testing
Capture and direct the attention of your audience
Less is more - more means less
Forms are important, but don't overdo it
Readability and clarity, who doesn't appreciate them?
Gain your audience's trust
No more monotony!
A landing page is a page that a user reaches as a result of marketing activities, e.g. redirection after clicking a Facebook ad. The purpose of such a page, as I mentioned, is to persuade the recipient to perform an action we want, such as signing up for a newsletter, taking part in a contest, or familiarizing themselves with our latest offer.

However, landing pages, just like any other pages, can look and function better or worse, so today I would like to present you a few elements that we absolutely must pay attention to when designing this type of website.

Layout and proven solutions
Layout and proven solutions
A well-thought-out layout is the foundation without which we will not achieve any conversion. A properly prepared project should include:

Hierarchy of information - that is, what is most important to us should be best displayed on the website.

A properly selected visual style that will match the subject matter of our website. Remember that visual style is not just about colors. Behind the graphic design there is also typography and its style, the arrangement of elements placed jordan telemarketing data on the page, their distance from each other, the use of photos or icons, and many others.

In addition, we must pay attention to the length of our landing page . According to research, longer pages, with a frequently occurring Call To Action, have higher conversion rates , however, this is not a rule and in many cases, short forms of landing pages also do their job perfectly. In this matter, it is worth experimenting and checking which of these options will be the most effective for your brand.

Content and target group
Content and target group
The right choice of content and the way it is presented is 80% of success . It is very important that before we start designing our landing page, we familiarize ourselves with the preferences of the target group that we will address. Even if we were giving away things and offering free professional services to people aged 60+, if we write our landing page in the language that today's youth uses, we will not achieve any conversion . Therefore, it is extremely important that we adapt the form of the message to our recipients.

A/B testing
A/B testing
Each landing page should be regularly tested for the effectiveness of individual elements to achieve the best possible results. A/B tests should be conducted on all elements of our site, thanks to which we will find out exactly which variants of elements on the site work most efficiently and which ones we still need to work on.

Capture and direct the attention of your audience
Capture and direct the attention of your audience
The worst enemy of conversions are factors that distract our recipient from the page, so let's get rid of them from our landing page. On a regular home page, removing the top navigation menu would be a shot in the foot, although in the case of a landing page it will help the recipient focus on what we care about most. So let's get rid of elements that we don't need to achieve our goal.

Ok, we no longer have distractions on the page, now we need to turn to the other side, knowing what we want the recipient to do, let's design a Call To Action (CTA) section and buttons that will scroll in many places on our page. On a regular home page we would place one, maximum two places for CTA, in the case of a landing page, frequent placement of call to action sections is key, so we can, and even should, plan more of them.

Less is more - more means less
Less is more - more means less
Remember how I mentioned that longer landing pages usually have a better conversion rate? I stand by that, but remember that a longer page does not mean a huge amount of content. Of course, we need to place content and texts that will help us position our page, but let's beware of content saturation, because this is one of the main reasons why Internet users leave pages. This point also connects with what I mentioned in point 1 - information hierarchy , let's analyze which content is key to us, which is important, and which is less important.