User-generated content: what is it and how does it work?

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According toStackl study from 2019, 79% of people admit that user-generated content strongly influences their purchasing decisions. That's a significant gap compared to the 13% who lean more toward company-generated content and the 8% who rely on information fromhave influence.

With this data, it’s no wonder that UGC is becoming increasingly prominent on today’s digital platforms.

User-generated content is any form of unpaid or unsponsored social media posts that people share on the various networks they use.

When you see someone posting a review about the singapore phone number list latest gadget they bought, that's UGC.
When your friends post a video of their lovely meal at a local restaurant, that's UGC.
When a brand shares a tweet about someone who attended an event they hosted, that's UGC.
Unlike publisher-generated content, which is created expressly by a company for advertising purposes, UGC is organic and comes directly from people who have personal experiences and opinions about specific products or services.

What gives it power is its reach. Since anyone can post it anywhere, the visibility, sharing, and re-sharing of a single UGC post can go quite far.

The most prominent source of UGC is users who share content as part of their usual social media behavior.

There are also brand loyalists who want to show their support and enthusiasm whenever possible. Your staff can also provide UGC by sharing their personal experiences and thoughts about your company.

At its core, the concept of user-generated content is simple. Consumers share original photos, videos, and text, and you display those assets on your website and social media channels.