Website Usability Audit: Why It Is Needed and When It Is Conducted

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The more website visitors skim through pages or leave an order in the shopping cart, the more significant the losses for the business. First of all, this concerns revenue due to customer churn. To avoid such a negative scenario, it is recommended to conduct a usability audit. Usability, from the English word usability - in a broad sense, is simply the principles of convenience of any thing and even a process, and in the narrow usability of a website, it is the level of its clarity and comfort of use. Such an audit helps not only to find a problem, but also to determine the reasons for its occurrence and outline solutions. In this article, we will consider in which cases it is necessary to conduct a usability audit of a website and how best to do it.

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What is a website usability audit
The user comes to the site to solve a specific problem, and he has the right to expect that the desired result will be achieved in a convenient and fast way for him, especially if he mexico phone number lookup already has a positive experience. If any difficulties arise (for example, there is no information about the delivery date of the goods and the methods of receiving it), then it is easier for him to go to another seller.




And then a usability audit, also known as a UX audit, comes to the aid of the business owner, which consists of an expert check of the site (or application) from the point of view of its usability. First of all, it checks how the interaction of the visitor of the online platform and the interface occurs, whether difficulties arise.

When is a usability audit needed?
Here is a far from complete list of situations in which experts strongly recommend conducting an expert check of the site:

Unfinished order in the basket. The user of the online store initially shows interest in the product, but does not complete the purchase. True, here the issue may not only and not even so much be directly in usability, but we will talk about this in more detail later.
Refusal to view the content of a website or application. The visitor spends too little time on the resource, it is clearly not enough to fully familiarize themselves with the assortment and, even more so, to perform target actions.
Unfriendly interface. When a user constantly encounters non-working buttons, inconvenient navigation and freezing, this does not increase his desire to continue to stay on the site - it is much easier to close it.
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