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The main needs of the client are:

Posted: Wed Jan 22, 2025 7:23 am
by maksudasm
The simplest and most understandable example is the need for food. While we are out for a walk, we may not even notice that we are hungry. But as soon as we smell a pleasant aroma from a nearby cafe, or see passersby with pies in their hands, we will naturally feel hungry. An experienced sales specialist knows exactly how to form a similar need for goods. This is a competent sales technique.

The main needs of the client are:

safety;

comfort;

prestige;

reliability;

novelty.

It is these qualities that interest physician database the overwhelming majority of people in any product. Therefore, the main goal of advertising in the media is to awaken in a person the understanding that he really needs a certain thing. Often, an intrusive approach is used for this.

Customer needs

The task of a competent seller is to carefully find out what from this list attracts his audience the most. Based on this information, he will build his strategy.

Identifying needs is the basis of sales organization. However, it is important to think about what potential consumers of the company's services need already in the marketing planning process. The process of identifying needs should be launched earlier than production/purchases, especially when it comes to a retail store.

Any business must rely on information about what its target audience needs. If you are not prepared to use this approach, there is a high probability that you will produce/purchase goods that no one needs.

To succeed, work according to the key principle of marketing: “Sell not what you produce, but produce what you can sell.” In other words, any business decision should be based on marketing research aimed at identifying the pains and problems of the audience.

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