8 effective solutions for companies in the window joinery

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Until recently, it seemed to everyone that some industries would remain in the realm of stationary sales forever. One of them is the window and door joinery industry (door and window joinery).

When creating a website for a company in the window or door industry that has a lot of product variants, it is crucial to implement a program for creating window/door estimates.
The basis for marketing in the window and door industry is appropriate visual identification and well-thought-out positioning and Google Ads campaigns.
A good way to acquire new customers in the window and door industry is to run social media.
The COVID-19 pandemic has significantly changed the place where consumers make decisions ( check what ZMOT is ) and forced most industries to move to the Internet. It has taught us that it is not worth focusing on only one channel of reaching customers and neglecting all other possibilities.

Contents
Give the customer freedom of choice - Door configurator
E-commerce in your company - Window configurator with a store
Remember your business partners - Distributor websites
Create a space for your customers - Social media
Take care of your image - visual identification of the company
Direct your Google Ads campaigns to the right target group
Stay in touch with your remote buyer
Become present in search results - take care of positioning/SEO
Summary
During this difficult time, many companies encountered obstacles not only due to the market slowdown, but also due to technical shortcomings. The lack of live chat on the website, a non-functioning or non-existent online store, and the omission of a detailed offer on the website made effective contact with a potential customer very difficult. At a time when any direct contacts and meetings with people are definitely less relaxed, it is necessary to ensure that as many activities as possible are transferred to the Internet or to other channels that will still guarantee the same level of availability of services and products.

There is no denying that online marketing for the window and door industry offers many benefits and new opportunities - by planning your activities appropriately and taking care of every detail on your website, you have the chance to reach a wide range of potential customers who visit the Google search engine in their thousands every day. What's more, the competition is not sleeping, so it is worth it for you, if you are involved in this market sector, to show your products online to increase awareness of them .

Read what to pay attention to in marketing for companies in the window and door joinery industry .

Give the customer freedom of choice - Door configurator
It happens that some companies in the door industry have hundreds of millions of product variants in their offer! The valuation of each of them is extremely difficult in such a case and usually a special spreadsheet is used latvia telemarketing data for this, operated by distributors, architects, the sales department and the manufacturer itself. However, such a solution is associated with numerous problems, which include, for example:

Complicated operation,
Training needed for someone who can create quotes,
With each change in the price list, the new version must be sent to all persons using it,
Long time to create a quote.
To avoid all these difficulties, it is worth using a special program for creating a door quote. It is also useful to implement an online configurator - it allows you to run an application that will solve all these problems and open up new possibilities! What's more, it guides the user through all the stages in an intuitive way, additionally displaying a simulation of the door's appearance on the screen in real time. This solution has additional benefits, such as:

Possibility of online valuation by the customer without the need to contact a specialist,
The valuation information can be immediately printed along with a preview,
Information about the valuation is sent to the customer's e-mail address and to the system,
Implemented changes are automatically available to all users,
Increased traffic on the manufacturer's website by 25% ,
Building a real-time preview,
Collecting information about quotes and customers in one place,
Multiple language versions,
Multiple currency support.
Door configurator on the website
Avanport Door Configurator

Implementing such a system is a milestone towards automation, making it easier for all potential customers to navigate the website. If your company in the door industry also has such a wide range of products, contact us to learn about possible solutions .

E-commerce in your company - Window configurator with a store
Open up to the world of e-commerce! In the previous example, we saw how much we can gain by introducing a simple pricing system for our products. But what if we wanted to sell them online ?

A standard online store will unfortunately not find use here. One of our clients had 2 million window variants in his offer . In a regular online store, our client would have to find his way between them all. Such a solution would definitely not be user-friendly, and creating original product descriptions in such a case would take ages.

That is why we suggested creating a configurator thanks to which we can find the window we need and add it to the basket in four simple steps .