Channels for attracting corporate clients
Posted: Wed Jan 22, 2025 7:06 am
Increase Your Profits by 10X: 5 Key Metrics You Must Track
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 internet projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of what is gcash sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
Channels for attracting corporate clients
We work with corporate clients in the same way as with everyone else, but there are a number of additional actions:
Calling potential buyers
Find the organization's phone number in the public domain, call, introduce yourself and briefly talk about your products and services. Most likely, you will get to the head of the supply department, less often - to the manager (this depends on the size of the organization), and they will not listen for long.
Email newsletter
It must be admitted that this tool for interacting with corporate clients practically does not work, and if it does, it is much worse than when sending to retail customers. The first reason: the boss does not have time to check his e-mail regularly. It is good if he obliges his secretary to do this. The second argument: high-ranking managers are most often at least 50 years old, and they do not know modern means of communication well, including e-mail.
Let's give a typical example. One sales manager had an appointment with the director of a large company. As a result of the conversation, they came to an agreement, and the director asked to send a commercial proposal. In response to the request to provide the official e-mail of the organization, the director suggested contacting the secretary. He knew what e-mail was and knew how to use it, but working with the official mailbox was the responsibility of the assistant. And the office employee sent all mailings from online stores to spam, sometimes without even reading them.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
Contextual advertising
More effective when working with corporate clients than email newsletters. If a search engine query does not yield any results, there is a high probability that advertising will attract attention.
Promotion in social networks
Unlikely. Modern representatives of corporate clients are clearly divided into 2 camps. On one side are young ambitious managers who spend a lot of time on social networks and even manage to buy something there. They will enthusiastically accept your promotion in communities and publics. On the other side are the experienced older generation who grew up under Soviet rule. Social networks are of no interest to them, at most - correspondence on Odnoklassniki a couple of times a month. Getting any response from them to your targeting on VK is a futile undertaking.
Offline presentations
But this is much closer and clearer. Just one demonstration of your goods and services in the director's office will be much more effective than a long-term siege on the Internet. The algorithm of actions is simple: call the manager of the enterprise (usually the head of the supply department) and agree on your visit. Usually everyone agrees - such a meeting does not oblige you to anything. Then prepare the best samples of your products and rehearse your speech in front of the mirror all night the day before. The success of the meeting depends on your persuasiveness.
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
After working with over 300 internet projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of what is gcash sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153345
Channels for attracting corporate clients
We work with corporate clients in the same way as with everyone else, but there are a number of additional actions:
Calling potential buyers
Find the organization's phone number in the public domain, call, introduce yourself and briefly talk about your products and services. Most likely, you will get to the head of the supply department, less often - to the manager (this depends on the size of the organization), and they will not listen for long.
Email newsletter
It must be admitted that this tool for interacting with corporate clients practically does not work, and if it does, it is much worse than when sending to retail customers. The first reason: the boss does not have time to check his e-mail regularly. It is good if he obliges his secretary to do this. The second argument: high-ranking managers are most often at least 50 years old, and they do not know modern means of communication well, including e-mail.
Let's give a typical example. One sales manager had an appointment with the director of a large company. As a result of the conversation, they came to an agreement, and the director asked to send a commercial proposal. In response to the request to provide the official e-mail of the organization, the director suggested contacting the secretary. He knew what e-mail was and knew how to use it, but working with the official mailbox was the responsibility of the assistant. And the office employee sent all mailings from online stores to spam, sometimes without even reading them.
Read also!
"How to get contacts from a client: the most effective methods"
Read more
Contextual advertising
More effective when working with corporate clients than email newsletters. If a search engine query does not yield any results, there is a high probability that advertising will attract attention.
Promotion in social networks
Unlikely. Modern representatives of corporate clients are clearly divided into 2 camps. On one side are young ambitious managers who spend a lot of time on social networks and even manage to buy something there. They will enthusiastically accept your promotion in communities and publics. On the other side are the experienced older generation who grew up under Soviet rule. Social networks are of no interest to them, at most - correspondence on Odnoklassniki a couple of times a month. Getting any response from them to your targeting on VK is a futile undertaking.
Offline presentations
But this is much closer and clearer. Just one demonstration of your goods and services in the director's office will be much more effective than a long-term siege on the Internet. The algorithm of actions is simple: call the manager of the enterprise (usually the head of the supply department) and agree on your visit. Usually everyone agrees - such a meeting does not oblige you to anything. Then prepare the best samples of your products and rehearse your speech in front of the mirror all night the day before. The success of the meeting depends on your persuasiveness.