This is what this merger will allow us to achieve:
Posted: Wed Jan 22, 2025 7:04 am
It is with great pride that we announce a key moment in Outbrain’s evolution: we have signed a definitive agreement to merge with Teads, a leading omnichannel video platform. This event marks a strategic inflection point for our organization and opens up new opportunities for our entire ecosystem. You can read the official announcement here .
At Outbrain, we have always been about innovation, delivering relevant solutions to our partners. We invented the category of content recommendation on the Open Web and developed a leading performance platform that we continue to improve every day. Our company has helped major media groups thrive, while delivering concrete results to advertisers beyond the “walled gardens.” Today, by joining forces with Teads, we are thrilled to be able to offer our clients and partners even more robust solutions in the video and branding space.
This merger isn’t just a great deal for our company; it’s a profound transformation purchasing directors email database for our industry. Needs are changing: brands demand tangible results, independent publishers need more cost-effective and reliable partners, and consumers are looking for advertising experiences that truly engage them. Together, Outbrain and Teads are ready to meet these challenges.
Unprecedented reach : Together, we created one of the largest direct media channels, reaching over 2 billion consumers on the open internet and connected TV (CTV).
Complementary strengths : By combining Teads’ expertise in video and branding with our performance solutions, we offer our clients a comprehensive, high-impact approach.
Cutting-edge technology : With our advanced data capabilities, leveraging billions of contextual and behavioral signals, we can further optimize our predictions and deliver better outcomes.
Innovative advertising formats : Our creative teams develop captivating and immersive advertising experiences that will allow brands to tell their story in a completely new way.
This merger is also the result of exceptional work by passionate and innovative teams from both companies. For years, we have worked closely with Teads management to make this union a reality. I am convinced that, together, we will be able to merge our cultures and create a truly world-class team, as we have done in the past with Zemanta (2016), AdNgin (2018), Ligatus (2019) and Video Intelligence (2022).
We look forward to sharing with you all the value and benefits this merger will bring in the coming months. In the meantime, we remain focused on our Outbrain customers and partners, and you can rest assured that we remain committed to delivering the solutions, service, and value you’ve always expected from us.
I want to wholeheartedly thank the 1,000+ Outbrainers around the world for being part of this incredible journey and for being ready for this next chapter. We are excited about the opportunities that this next phase brings, and we hope you will join us on this exciting journey.
At Outbrain, we have always been about innovation, delivering relevant solutions to our partners. We invented the category of content recommendation on the Open Web and developed a leading performance platform that we continue to improve every day. Our company has helped major media groups thrive, while delivering concrete results to advertisers beyond the “walled gardens.” Today, by joining forces with Teads, we are thrilled to be able to offer our clients and partners even more robust solutions in the video and branding space.
This merger isn’t just a great deal for our company; it’s a profound transformation purchasing directors email database for our industry. Needs are changing: brands demand tangible results, independent publishers need more cost-effective and reliable partners, and consumers are looking for advertising experiences that truly engage them. Together, Outbrain and Teads are ready to meet these challenges.
Unprecedented reach : Together, we created one of the largest direct media channels, reaching over 2 billion consumers on the open internet and connected TV (CTV).
Complementary strengths : By combining Teads’ expertise in video and branding with our performance solutions, we offer our clients a comprehensive, high-impact approach.
Cutting-edge technology : With our advanced data capabilities, leveraging billions of contextual and behavioral signals, we can further optimize our predictions and deliver better outcomes.
Innovative advertising formats : Our creative teams develop captivating and immersive advertising experiences that will allow brands to tell their story in a completely new way.
This merger is also the result of exceptional work by passionate and innovative teams from both companies. For years, we have worked closely with Teads management to make this union a reality. I am convinced that, together, we will be able to merge our cultures and create a truly world-class team, as we have done in the past with Zemanta (2016), AdNgin (2018), Ligatus (2019) and Video Intelligence (2022).
We look forward to sharing with you all the value and benefits this merger will bring in the coming months. In the meantime, we remain focused on our Outbrain customers and partners, and you can rest assured that we remain committed to delivering the solutions, service, and value you’ve always expected from us.
I want to wholeheartedly thank the 1,000+ Outbrainers around the world for being part of this incredible journey and for being ready for this next chapter. We are excited about the opportunities that this next phase brings, and we hope you will join us on this exciting journey.