Advantages and disadvantages of the P-MAX campaign

[ishanijerin1]

The contents mentioned in each section are directly related to the advantages and disadvantages, but if we summarize them including the specifications of the media, they are as follows!

merit
Ads can be delivered to all of Google's ad slots.
Performance can be improved without detailed adjustments.
As mentioned above, the biggest strength of this method is that it allows you to reach all users who are active on Google without missing out on anyone, and it optimizes which ad space is most effective for delivery!

It can complement existing campaigns
For search campaigns, the existing search campaign will be auctioned for exact match queries, and the campaign with the higher ad rank will be auctioned for other queries.
In addition, for other campaigns, the campaign with the higher ad rank will be auctioned, although there are some exceptions. Since the
system is set up so that the campaign with the higher ad rank is auctioned, you can also use P-MAX to supplement your existing campaigns.

Delivery possible even on a low budget
It is said that P-MAX's machine learning will proceed smoothly if you can get 50 conversions per month.
If you can clear this standard, it is possible to implement it even with a low budget.
If it is difficult to achieve 50 conversions per month, try setting a goal just before conversion (micro conversion).

Disadvantages
Fine adjustments are not possible.
It is difficult to identify the cause of performance fluctuations.
Since P-MAX basically relies on Google's automatic bidding, it can be said that it has a great advantage in terms of reducing the amount of work for the ad manager.
On the other hand, there are few things that can be changed by the ad manager, so it has the disadvantage that fine adjustments cannot be made.
In addition, there is a limit to the data that can be output on the management screen and in reports, making it difficult to collect information for performance analysis.

Considering the above advantages and disadvantages, if you are looking to reach a wide range of ad space with a limited budget and efficiently acquire conversions, you may want to consider introducing P-MAX.

In addition, the conventional smart shopping campaigns and local campaigns have already been upgraded to P-MAX, so in that case you will have to ignore the disadvantages and run a P-MAX campaign... In the case of
e-commerce sites or services aimed at attracting the benefit of using our database customers to stores, the author believes that it is a good match for P-MAX, since it is easy to earn conversions by setting cart additions and routes as micro-conversions.

3. P-MAX Campaign Submission Procedure
I hope that you now have a general understanding of P-MAX! Finally, I would like to introduce the steps for uploading content on the management screen.
There are some points to note that are unique to P-MAX, so I have summarized them here first.

If you want to specify ad assets or final page URLs, be sure to turn off "Auto-generate assets", which is on by default!
If you do not prepare the video yourself, one will be automatically generated and distributed!