4. Strategy explanation. This is the heart of your small business marketing plan. It should include: How your products/services stack up against the competition. What’s special about your products/services. What your customers’ challenges, needs, and desires are and how you can solve them. The benefits of your products/services as compared to your competition and how your prices stack up to them.
The guarantee you’re willing to offer customers and how your customer service compares to others. 5. Tactics demarcation. This is all about how you’re going to market your products or services. Ask yourself the denmark telegram mobile phone number list following questions: What’s your brand’s main message? How will you differentiate your products/services from the competition? What media channels will you use to communicate your offer? How will you measure your progress and success? 6.
. Get together with your business partner and decide the following: Who’s in charge of marketing? Who’s in charge of sales? What kind of marketing/sales skills do these people have? Will they need training? How much time will be spent on marketing per week? How about sales? What kind of tools will you need to accomplish your tasks? 7.