) As an example, for TechNet (which people often uk email address list search for it with a spaces, as 'Tech Net') that makes a product called 'Vox9000' (sometimes searched for as 'Vox 9000') would use the following string here: technet|tech net|vox9000|vox 9000 Give the segment a name, and save it. Creating the 'Head Terms' Segment Planning the Segment The next segment - the head terms - is a bit more complicated, and you'll see why it's important for us to to specify rules that will define the head keyphrases.
Let's imagine that TechNet sells laptops and notebooks in Philadelphia and Baltimore. (Therefore head terms will be those such as 'notebooks' or 'laptops in philadelphia') In this example, the rules to define head terms might be: the phrase can't mention any branded terms it must mention one of their product groups (laptop, notebook) it can only have two words of 3+ characters (this allows for some short linking words, such as a, in, at, etcetera) it can only have a maximum of four words in total.