Video advertising remains the star format for digital marketing content. With detailed tutorials on YouTube or even short videos and quick clips that go viral on platforms like Instagram and TikTok, brands will continue to take advantage of this format to connect with their audiences.
This 2025 marketing trend points to greater integration of interactive videos, where users cayman islands phone number list make decisions or explore different options and narratives, increasing engagement and lengthening content viewing time.
The evolution towards visual searches
Thanks to visual search, facilitated by tools like Google Lens and Pinterest Lens, the way consumers find products online is transforming. Instead of using keywords, users will be able to use images to find the information they are looking for, also improving the accuracy and speed of searches.
All businesses in business in 2025 will need to adapt their content so that users can perform visual searches for products, as this technology will become standard in consumer behavior by next year.
Video format, the leader of content
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