What is Account Based Marketing?
Posted: Wed Jan 22, 2025 6:20 am
As mentioned before, many marketers aim to get as many leads as possible to make a sale; with Account Based Marketing this is very different.
ABM is a type of marketing that uses very specific campaigns in which personalization is the key factor to obtain accounts or specific clients and thus close a deal.
So rather than launching blanket campaigns aimed at appealing to an entire market, ABM is about reaching out to individual accounts based on their unique rights, according to ITSMA, the Information Technology Services Marketing Association.
In B2B businesses, it is rare when decision-making falls on a single person, since usually in organizational agreements more than 10 people are in charge of making decisions.
Therefore, Account Based Marketing differs from other forms of marketing in vietnam whatsapp number database that it is able to recognize each of these people and the business prospects that correspond to each account.
In short, ABM carries out a rotation of the traditional funnel characteristic of Inbound Marketing .
Here’s what it means: Instead of ending a company after filtering out all the wrong customers, ABM starts with target organizations, identifying opportunities early on and working its way to closing the deal.
So, instead of waiting for multiple leads to reach out to you, you target leads from the start, putting all your efforts into converting them.
Therefore, with ABM you don't waste time, as it is a model that is specifically oriented to those organizations that will most likely acquire the product or service you offer. This completely eliminates the "fortuitous capture" characteristic of Inbound Marketing.
So, instead of publishing thousands of pieces of blog content and doing mass email blasts, ABM practices revolve around creating content and targeted actions to deliver experiences to specific people from specific accounts.
[Tweet “Account Based Marketing is about reaching agreements with individual accounts taking into account their own rights.”]
ABM is a type of marketing that uses very specific campaigns in which personalization is the key factor to obtain accounts or specific clients and thus close a deal.
So rather than launching blanket campaigns aimed at appealing to an entire market, ABM is about reaching out to individual accounts based on their unique rights, according to ITSMA, the Information Technology Services Marketing Association.
In B2B businesses, it is rare when decision-making falls on a single person, since usually in organizational agreements more than 10 people are in charge of making decisions.
Therefore, Account Based Marketing differs from other forms of marketing in vietnam whatsapp number database that it is able to recognize each of these people and the business prospects that correspond to each account.
In short, ABM carries out a rotation of the traditional funnel characteristic of Inbound Marketing .
Here’s what it means: Instead of ending a company after filtering out all the wrong customers, ABM starts with target organizations, identifying opportunities early on and working its way to closing the deal.
So, instead of waiting for multiple leads to reach out to you, you target leads from the start, putting all your efforts into converting them.
Therefore, with ABM you don't waste time, as it is a model that is specifically oriented to those organizations that will most likely acquire the product or service you offer. This completely eliminates the "fortuitous capture" characteristic of Inbound Marketing.
So, instead of publishing thousands of pieces of blog content and doing mass email blasts, ABM practices revolve around creating content and targeted actions to deliver experiences to specific people from specific accounts.
[Tweet “Account Based Marketing is about reaching agreements with individual accounts taking into account their own rights.”]