Both SEO and SEM PPC are used to gain traffic to our website, but which one is best to achieve that goal? How do you know which is the best choice between the two? Today we will help you understand when it is necessary to invest in SEO or SEM PPC.
It is true that SEO and SEM PPC lead to the same place, which is achieving visibility for your company in search engines like Google. But they are completely different paths and it is necessary to detail them separately.
SEO climb in search engines
When we talk about SEO, we are referring to positioning our website within the first places of search engines in a natural and organic way.
When we perform a search on Google, the group of organic listings are those that are found after the ads. They are commonly known as the 10 blue links.
In order to successfully increase the visibility of your website through SEO, your website must be sufficiently optimized. To do this, search engines must be able to crawl your website, understand its content, index it, and demonstrate that your website has significant authority.
Google's algorithm has more than 200 ranking factors, which is why it requires smart online marketing to be successful.
However, positioning through SEO is not an easy task israel whatsapp data and if we add to this the fact that Google's algorithm is continuously updated every day, it is necessary for our website to remain properly balanced.
One of the biggest advantages of SEO is that the clicks generated are free.
Advantages of SEO
Organic SEO is considered one of the most expensive ways to improve the visibility of our website, which allows us to place our website in front of our target consumers.
One of the biggest advantages of SEO is that the clicks generated are free. So it won't cost you a cent, but it does require an investment of time and dedication, but the traffic generated is free.
When you rank high on search engines, your website will be displayed to consumers 24 hours a day, 7 days a week. On the other hand, when you use paid advertising or pay-per-clip, your ads will stop showing when your budget runs out.
This organic traffic allows for greater stability, since your ranking will remain relatively constant and your website will be properly optimized.
Organic results generate more than 10 times more clicks than paid results.
Disadvantages of SEO
If we have advantages we also have disadvantages. These are some reasons why SEO is not convenient for some businesses:
SEO takes time, it is a job of perseverance and dedication, especially when it comes to new websites or businesses. It can usually take months for your website to rank among the top search engines. With SEM PPC, this does not happen, and the results are seen much faster.