The survey also reveals that this year's purchasing intentions exceed the 2021 edition of Black Friday by 20% . Considering the high volume of consumers searching for products, what do you need to do to keep these potential customers buying from your store?
Take advantage of each customer's behavioral data to make new, even more assertive offers. In other words, using contextual offers to guarantee new conversions.
It's a match!
To understand how contextual offers work, we need to analyze the purchasing journey. During this journey, consumers leave a trail that indicates their interests.
Contextual offers identify these interests and use predictive algorithms to propose offers malaysia phone number example that may interest this visitor in the next steps of their journey. In fact, we have an entire episode on our Podcast that talks about how consumer behavior is key to increasing conversions.
It's the right offer for the ideal customer!
16% increase in conversions; a real case of contextual offering
One of the top 5 banks operating in Brazil is a MATH MKT client and used the contextual offer to increase conversions and earn millions.
Use personalization to impact users who abandon the hiring journey
Lack of specialized tools for execution;
Increase conversion of digital hiring journeys.
With the contextual offer tool developed by MATH, the client was able to decide how they wanted to impact the customer upon their return visit. Whether through a customized page with offers based on the consumer's interest or a personalized Web Push. In this client's case, both options were considered, however, initially the offers were delivered via browser notification.
To reduce this client's costs, the technologies already contracted by the client were used, such as Google Tag Manager, Analytics and Cloud Platform. The result was a 16% increase in conversions, or in absolute numbers: R$ 2.5 million generated in just 5 Web Push campaigns .
Methodology applied to each offer
To identify which offers have the greatest chance of conversion, the contextual offer tool gives the consumer a token (a type of tag that can be grouped by product type, for example), as soon as their journey begins within the website.
If the user reaches the end of the journey, i.e. converts, this token is deleted. However, if the user interrupts the visit, the token is placed in a group of abandoned products.
With the consumer's browsing data, the contextual offer tool is triggered to create a personalized web page with one or more specific offers, or to send the Web Push.
This way, consumers who were previously undecided receive an ideal offer to convince them to convert. And thus, they get to know the service of the chosen store, increasing the chances of conversion and loyalty.
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