Clarity Ophthalmology used LAP advertising to create more than 100 consultations for a single monthly treatment, and the overall consultation volume increased by 2.5 times!
Compared with other industries, the medical industry has many restrictions on marketing regulations. Compared with medical services that provide health insurance, there is no "impulsive consumption" behavior for self-pay related treatments. When a clinic needs promotion, it is recommended that attracting people to become fans of its own communities, official accounts, web pages, etc. should be the primary focus. We recommend that medical institutions promote treatment courses from the perspective of the single demand of the public, and continuously optimize A/B testing of materials and copywriting. The following are examples for different scenarios:
For home medical clinics : Provide vaccination and Covid remote diagnosis and treatment services, and can focus on the process of convenient services such as video diagnosis and treatment, publicly funded vaccines, and belgium mobile phone number list rapid screening for positive diagnosis.
Self-funded clinics : After the epidemic has eased, the demand for self-funded and medical aesthetic services has not diminished. As for how to identify the needs, we can use some search tools on the Internet (such as Google Trend) to understand the current discussion intensity of various treatments, or It is judged through offline experience: the aesthetic needs mentioned in the treatment and the daily troubles of the people are all based on the people's daily consultations when they come to the clinic.
Placing LAP ads is conducted through bidding. It is recommended that when operating ads, you can establish activity combinations with different bids and accurately target interest behaviors. We also recommend activity combinations that can only target regions and ages to continue to find the interest behaviors of potential customers. . If the audience list is less than 100,000 ad groups, it is also recommended to relax the price limit to obtain a precise audience.
In addition to the list of audiences reached or converted by the advertisement, when you don't know how to choose the advertising delivery combination of interest behavior, setting up the LINE Tag advertising tracking code on the website is the right thing to do!