And emails are the key to sending personalized

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And, in doing so, for increasing their loyalty. Furthermore, as a Forrester Research report points out , companies that emphasize lead nurturing strategies generate 50% more sales opportunities with a 33% lower cost per lead. And another study by Annuitas indicates that loyal customers with closer and more personalized relationships buy 47% more. Therefore, integrating CRM with email is essential to be able to develop the full potential of lead nurturing . In this way, leads can receive personalized, automated, intelligent and secure impacts at each stage. 2.- Marketing automation Marketing automation with CRM and email marketing integration Your marketing strategy should contain elements to capture information about user behavior on your website and translate the data into an email campaign. That is, through marketing automation you can send your campaigns to your potential customers and monitor their behavior. This is how you develop a relationship with your customers.


But, in addition, if you trust them and make yahoo email list them trust your brand, you will keep them more informed about your business. 3.- Better segmentation Different segmentation possibilities with the integration of CRM and email marketing Integrating CRM with email will undoubtedly help you further segment your database and make your online marketing strategies more targeted. Your CRM tool will tell you what people are interested in. information at the right time. Plus, with just a few clicks, you can also see who is interested in certain information and send relevant content. The segmentation levels of a good CRM are high. It works both on the user and on the company's data: Segmentation in regards to users By demographic data: Age, sex, marital status, number of children, employment status, etc. By social channels through which they interact.