You only have 10 seconds to grab your viewers’ attention, and that attention will wane as your video goes on if you don’t keep them engaged. Every venue has different specifications for video length, as does every type of content. While you should be mindful of this, it is more important to focus on the content of the video, its target audience, and where it will be viewed.
For example, a vlog is a longer format than a social media video advertisement. However, your viewer is likely taking the time to watch a vlog that is of interest to them rather than just scrolling past your video ad in their russia telegram data newsfeed on social media. Pulse is respectful of the time of those who consume our content. This is why we’ve limited the time of our vlogs to under 6 minutes and turned their audio into podcasts which can be found on our Audio / Visual Production page.
Go mobileusing their devices to consume video more than ever before. Half of all online video views occur on mobile devices. With that in mind, your videos should accommodate the needs of these viewers. Mobile video viewers prefer shorter content, as do the devices themselves since larger file sizes take longer to load. If your videos are featured on your website, make sure you use responsive design elements that allow them to adjust to the screen size they’re being viewed on.