How will solving that problem commit to achieving your business benefits?
The product goal should always have those two dimensions connected – a thesis that bringing a specific user benefit will bring a specific business benefit.
The best way to start germany business email database with crafting a good product goal is to use the following template:
Help users to [describe the benefit / problem solved / need addressed] AND [by doing so, reach a business benefit that will best help to grow the business]
To come up with a truly inspiring and results oriented product goal, make sure it meets the following elements of a “Good Product Goal” control list:
Describes the future state of a product
Aimed at a real problem / user’s needs, which the product is about to solve
Is the milestone to accomplish the vision and business goal
Highlights the intention (what?) but does not establish the way to achieve it (how?)
There is only one product goal at a time that the team works on
Market-driven (provides product usability for users and constantly tested with/by them)
Achievable