English as a marketing strategy in educational centers

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Spain ranks 23rd out of 70 countries in English proficiency , according to the English Proficiency Index 2015 assessment in which nearly one million people participated.

We are therefore in the middle of the international rankings. In fact, only one in ten Spaniards claims to have an advanced level of English, according to the Organisation of Consumers and Users.


However, mastery of English will determine the future of people in the new zealand phone number list and in their personal lives, and educational centers that understand the potential of this language will make a difference.

An everyday tool
A high level of English has become an essential requirement for companies to recruit staff , according to the Hays 2016 Labour Market Guide. It should not be forgotten that English is the universal language in a globalised world : it is the language that prevails for travelling, surfing the internet or accessing bibliography.

The importance of English has not gone unnoticed by society.

Nine out of ten students consider that having linguistic knowledge in this language is essential for accessing employment in Spain, a percentage that rises to 96% if the job is abroad, according to a report by Cambridge University Press.
Language teaching centres have grown by 33% between 2011 and 2014 in Spain, reflecting the expansion of this business niche.
The Public Administration, meanwhile, is working hard to improve the educational offer in English with projects that include obtaining level B2 to complete the university degree.