Creating a content marketing plan will give you the tools to keep your content strategy on track and build your clients’ trust. Here are 5 steps to creating a strategic content marketing plan: 1. Set goals. What is the purpose of your content? You should set goals based on your answer to that questions, and those goals should be realistic and measurable. For example, rather than say you’d like to maintain a relationship with your customers through email, set a goal to have 100 new email sign-ups by the end of the year by improving the quality of your newsletter.
Your content should support your overall business goals, especially if you practice inbound marketing, which is focused on content creation. To learn more about your content’s role in inbound marketing, download mexico telegram data our Inbound Marketing eBook. 2. Know what you’re selling and to whom. You know what products and services your business offers, but do you know who you’re selling them to? Determining your target audience can help you create content to sell your product or service to them.
– first, you must create profiles of your ideal buyers, known as customer personas. To get you started, we’ve created a Customer Persona Checklist. 3. Know your competition. There is more content available to your prospects than they can possibly consume. Some of this content comes from your competitors and can actually guide your own content creation. By researching competitors’ content, you learn what is already being offered to your prospects and what you can do differently to stand out.